Editor’s Note
She’s not what you expect—and that’s exactly the point. An Iranian-born racing driver, systemic thinker, and entrepreneur operating at the intersection of innovation, impact, and design, Niloufar Gharavi doesn’t fit into any box. She dismantles them. In boardrooms, on racetracks, and across borders, she’s redefining what modern leadership looks like—one bold move at a time.
“What truly drives me now, is something deeper—purpose, spark, and the desire to create lasting impact.” – Niloufar Gharavi
Wired for Change: The Unstoppable Vision of Niloufar Gharavi
In a quiet café, tucked beside a crackling fireplace on a cold winter day in Oslo, Niloufar Gharavi’s laugh cuts through the gentle hum—warm, genuine, the kind that makes strangers look up from their laptops and smile. She’s just finished a partnership call with Dubai, Copenhagen waiting on hold, and Nairobi lined up after that, but there’s no trace of stress in her voice. Instead, there’s something electric about her presence—a blend of joy and determination that speaks to someone who’s found her rhythm in the chaos of building something meaningful.
“You’re never really going to feel ready,” she says. “Just start moving—clarity will follow. I’ve never needed permission, and I’m not about to ask for it now.” – Niloufar Gharavi
This philosophy—bold, purposeful, uncompromising—defines her journey from Iran to the vanguard of European innovation. As Secretary General of the Euro Nordic Funding Alliance and Creative Director of Desinova Venture Studios, she doesn’t just challenge systems—she redesigns them with quiet precision and fearless momentum.
The Factory Floor Foundation
In Iran, family dinner wasn’t just a meal—it was intellectual combat. Picture a young girl at a table where business wasn’t discussed, it was dissected. “Our dinner tables weren’t routine. They were idea factories. We didn’t just ask what happened that day—we asked why, and what we could do better.”
Her grandfather, a successful food merchant and entrepreneur, lost almost everything in the 1979 revolution. Yet he never stopped giving—bringing whatever was left of a once-great empire to war zones, turning loss into service.
When illness stole his ability to continue writing his memoire, teenage Niloufar became his scribe. “He couldn’t write anymore due to illness,” she recalls. “So I wrote for him—his memories, lessons, failures. I didn’t know it then, but that was the best MBA I could’ve had.“
This wasn’t privilege—it was transformation. Her mother founded Iran’s first youth library; her father built factories and traveled globally. “We built educational centers. Taught in underserved communities. Watched industries and markets fall and rise again. It wasn’t perfect. But it taught me to build—even when things fell apart.”
The Restless Scholar
Her education reads like a treasure map drawn by someone who refused to stay in one place: mathematics and architecture in Iran, design studies across Norway, Denmark, and Germany.
“I studied math to train my brain, philosophy to feed it, and design to use it,” she explains—not a soundbite, but a manifesto written in course catalogs and late-night study sessions.
At 16, she launched her first business to fund her dream of becoming a racing driver. Later, she started an architecture firm that used spatial design to influence emotion. Her thesis explored how physical environments evoke well-being.
“Even then, I wasn’t just designing interiors—I was designing behavior.” – Niloufar Gharavi
She worked with refugees during the European migration crisis, volunteered in Greece, redesigned aid systems and services, from urban planning to training courses. Then came Norway’s largest bank, DNB, where she tackled infrastructure through design. ”I wasn’t there to make things look beautiful. I was there to untangle complexity and make systems breathe.”
The Alliance Builder
Today, Niloufar operates with partners across 20 countries through the Euro Nordic Funding Alliance (ENFA). ENFA connects mission-driven companies, public institutions, and entrepreneurs into cross-border consortia, blending grants, investments, and strategic project design.
“People think funding is about money. But it’s about trust. Systems. Storytelling. We don’t just help people get funding—we help them become fundable,” she explains.
Their model combines AI tools, matchmaking intelligence, and deep business advisory work. It’s not Silicon Valley’s scale-at-all-costs playbook—it’s something more thoughtful. “We’re not here to win short games. We’re designing for generations.”
The Need for Speed
Ask what most people don’t know about her, and watch her face light up. “I’m a race car driver.”
The teenage dream that launched her first startup is still alive. She’s building a GT racing team for 2026 and is the subject of an upcoming documentary about her journey: immigrant, entrepreneur, driver, designer.
‘’Racing showed me the moment that everything else disappears but you and the road ahead. it taught me how to make decisions in chaos. How to feel the flow and trust it. That’s how I run companies, too.” – Niloufar Gharavi
Behind the wheel at 260+ kilometers per hour, she makes split-second decisions that mean the difference between victory and catastrophe. In a boardroom, she applies that same intuitive precision to questions of funding and strategy. The skills transfer perfectly—both require absolute presence and the courage to push beyond what feels safe.
The Currency of Trust
Despite everything she’s accomplished—leading ENFA, designing startups, writing a book on design-driven entrepreneurship—Niloufar speaks of trust as her greatest achievement.
“Brilliant people from across the world have trusted me with their time, their talent, their belief. That’s what matters most. Building with people who believe in your potential.” She’s wary of pressure to fit into predefined categories. “Are you a designer, architect, strategist, entrepreneur? Yes. I’m all of it. Interdisciplinarity isn’t scattered—it’s strategic.”
Being a woman in business, an immigrant in Europe, an Iranian founder in global boardrooms—these identities shaped her but don’t define her limits. “For years, I pushed to prove myself. But I’ve realized the real legacy isn’t in proving—it’s in building. I want to be known not as a ‘female migrant entrepreneur,’ but simply as a leader. An architect of systemic change.”
To young entrepreneurs, especially those carrying complex identities, she offers this advice: “Use your contradictions. They’re not weaknesses—they’re secret weapons. Don’t wait for the system to choose you. Build your own.”
The Future in Motion
Niloufar is finalizing her book, working across four continents, and preparing for her GT racing debut. ENFA’s fund is launching. Desinova Studios continues to bridge design and impact. In every meeting, every pitch, every system she touches, she’s quietly reshaping the future—not just for herself, but for everyone still waiting to be invited in.
We don’t need perfect plans and perfect people,” she says. “We need passion in motion. – Niloufar Gharavi
Connect with Niloufar:
- LinkedIn: https://www.linkedin.com/in/niloufargharavi/
- ENFA: https://www.enfa.org/
