Fine & Country is a premium real estate agency that specializes in the sale, marketing, and consultancy of high-end residential properties across the UK and internationally. With a strong brand identity built around lifestyle-driven marketing and elegant design, the company has become a go-to name for affluent buyers and sellers seeking more than just a property transaction.
Operating through a network of over 300 offices globally, Fine & Country blends boutique-style personal service with international visibility. Whether it’s a countryside manor in the Cotswolds, a beachfront villa in Portugal, or a penthouse in London’s Zone 1, the firm positions itself at the intersection of luxury, lifestyle, and global reach.
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Company Overview
Founded in 2001, Fine & Country quickly set itself apart from traditional estate agencies by elevating the experience of buying and selling prime property. Rather than emphasizing only square footage or location, the company leads with presentation — employing editorial-quality brochures, lifestyle photography, and curated staging techniques to showcase homes as aspirational assets.
The brand operates as a licensed network model, with independently run offices under the Fine & Country name. This structure allows it to maintain local expertise while offering global exposure — a balance particularly effective in luxury real estate, where buyer profiles often span regions and continents.
Fine & Country’s philosophy is deeply rooted in storytelling. Every property is positioned as a narrative — a place with character, history, and lifestyle potential — rather than a mere transaction. This strategy has helped the company thrive in competitive markets and develop a loyal base of discerning sellers and buyers alike.
Real Estate Services Offered
Fine & Country offers a curated portfolio of real estate services designed for premium homeowners, international investors, and affluent relocators. Its core strength lies in delivering sophisticated marketing campaigns and maintaining a consistent, high-touch customer experience across its global network.
Below is a summary of the firm’s key services:
| Service Category | Description |
|---|---|
| Residential Property Sales | High-end homes, estates, manors, and apartments in premium urban and rural locations across the UK and internationally. |
| International Property Sales | Overseas listings across Europe, the Middle East, and select regions in Asia and the Americas. |
| Luxury Marketing Services | In-house lifestyle photography, property staging, cinematic video tours, and custom-designed brochures for each listing. |
| Buyer Representation | Private client services for sourcing luxury properties discreetly and off-market. |
| Relocation & Global Referral Network | Support for international buyers relocating across countries, leveraging local offices for smooth cross-border service. |
| Commercial Real Estate (Selective Markets) | Boutique commercial representation in luxury mixed-use, hotel, and development projects. |
What sets Fine & Country apart is how it wraps traditional estate agency within a lifestyle-first narrative. Properties are not just presented as assets but as expressions of taste — and the marketing tools reflect that at every touchpoint.
Pricing Structure
Fine & Country’s pricing is tailored to the luxury market and reflects both the bespoke nature of its marketing and the complexity of high-value property transactions. While its fee structures may vary depending on region and office, the brand maintains clear pricing integrity across its international network.
| Service Type | Typical Fee Range |
|---|---|
| Residential Property Sales | 1.5% to 3.0% of the final sale price, depending on property value, exclusivity, and bespoke marketing packages. |
| International Property Representation | Commission typically negotiated case-by-case depending on jurisdiction and listing strategy. |
| Buyer Representation | Often fee-free for buyers; sometimes a success fee or consultancy retainer is applied for discreet search mandates. |
| Luxury Marketing Add-Ons | Premium video tours, drone footage, or custom staging can incur additional costs, quoted upfront. |
The brand offers flexible packages depending on the seller’s needs — from standard luxury marketing to exclusive, invitation-only campaigns for ultra-prime properties. All costs are outlined in advance, ensuring transparency regardless of region or office structure.
Real Estate Listings
Fine & Country’s property listings are an elegant reflection of the lifestyle its brand promotes. The agency focuses heavily on character properties, prestige locations, and homes that offer architectural or historical significance. These are not simply listings — they are curated pieces within a global luxury catalogue.
In London, the agency frequently lists Georgian townhouses, penthouse apartments, and off-market residences in Knightsbridge, Chelsea, and Marylebone. In the countryside, Fine & Country’s portfolio includes equestrian estates in Oxfordshire, converted barns in Norfolk, and manor homes across the Cotswolds and Yorkshire Dales.
Internationally, listings span coastal villas in the Algarve, ski chalets in the French Alps, and vineyard estates in Tuscany. Price points vary significantly by market, but listings typically start at £750,000 in rural England and rise well into the tens of millions for international trophy assets.
Unlike many competitors, Fine & Country listings are packaged with meticulous marketing — cinematic video, aerial drone visuals, editorial-style descriptions, and often, seasonal lifestyle storytelling to match the home’s unique feel.
Customer Experience and Reviews
Clients often describe working with Fine & Country as distinctly more refined than traditional estate agencies. Agents are trained to prioritize long-term relationships over transactional urgency — and that ethos comes through in everything from property staging to final negotiations.
One of the brand’s most praised features is consistency. Whether interacting with an office in Surrey or Marbella, the service levels remain cohesive. Clients regularly highlight the quality of communication, the beauty and effectiveness of marketing materials, and the discretion maintained throughout sensitive transactions.
Some reviewers note that, because the offices are independently operated, experiences can vary slightly — especially outside the core luxury markets. However, the overarching brand standards and high-caliber training tend to keep the client experience elevated across the board.
Awards
Fine & Country has received multiple awards over the past two decades, particularly in categories related to marketing innovation and luxury service excellence. Here’s a snapshot of the company’s most notable accolades:
| Award | Issuing Organization | Year |
|---|---|---|
| Best International Real Estate Agency Marketing | International Property Awards | Multiple Years |
| Best Estate Agency (UK & Global) | International Property Awards | Multiple Years |
| Best Luxury Real Estate Agency (Europe) | Luxury Lifestyle Awards | 2023 |
| Best Brand Marketing Campaign – Real Estate | Property Marketing Awards UK | 2022 |
| Most Innovative Estate Agency Network | The Negotiator Awards | 2021 |
These awards not only recognize the brand’s performance but reinforce its leadership in design-driven, narrative-led luxury real estate presentation.
Website and Online Tools
Fine & Country’s website is a strong extension of its brand identity — elegant, aspirational, and functional. The user interface prioritizes clean visuals and immersive storytelling, with high-resolution imagery, cinematic video integration, and well-written property narratives that do more than list square meters and features.
The property search experience is straightforward, with filters for location, price, bedrooms, lifestyle type, and international destinations. Each listing features interactive maps, downloadable brochures, and direct agent contact options.
Where the platform excels is in content beyond listings. Visitors can browse through the “Refined” magazine, a lifestyle publication created by Fine & Country, offering curated articles on interior design, travel, investment trends, and property spotlights. It’s a subtle but effective reinforcement of the brand’s positioning as more than a real estate agency — it’s a gateway to aspirational living.
Why Choose Fine & Country
Fine & Country has carved out a niche in the crowded real estate sector by doing one thing exceptionally well: positioning luxury homes as lifestyle experiences rather than transactions. The company’s ability to blend polished marketing with sincere client engagement sets it apart from both traditional agencies and glossy online platforms.
If you’re selling a high-value home, their marketing will elevate it to a level that attracts discerning buyers across borders. If you’re buying, the experience feels thoughtful and unhurried, led by agents who are as interested in your aspirations as they are in closing a deal.
While it may not be the right fit for budget buyers or those looking for high-volume, mass-market exposure, Fine & Country delivers outstanding value to sellers and buyers operating in the upper tiers of the market. For clients who care deeply about presentation, discretion, and the nuance of luxury, the brand is a standout choice in 2025 and beyond.
FAQ
What types of properties does Fine & Country specialize in?
The company specializes in high-end residential properties, including country estates, luxury city apartments, heritage homes, and overseas villas. They also handle off-market transactions and select commercial projects with luxury positioning.
How can I get in touch with Fine & Country for a consultation?
You can reach Fine & Country via their official website, where you can search by location to connect with your nearest office. Consultations can be requested online or by calling the relevant regional branch directly.
What is the typical commission rate for Fine & Country’s services?
Commission rates typically range between 1.5% and 3% of the final sale price, depending on the exclusivity and the scale of the marketing package. Premium marketing add-ons may incur separate charges, all discussed transparently at the start.
