When luxury real estate developers and high end brokerages evaluate marketing partnerships, they confront a fundamental tension: work with generalist agencies offering affordable rates but limited luxury market expertise, or engage specialized creative performance firms charging premium fees for cinematic storytelling and measured results.
House of Advanced positions itself decisively in the latter category, promising to blend film quality visuals with social media presence and performance metrics to accomplish one precise outcome: convert attention into qualified buyer conversations.
But does their refined, minimal aesthetic and measured media approach translate into tangible sales acceleration worth the investment, or are luxury brands simply paying for beautiful content without commercial substance?
House of Advanced Company Snapshot Overview
| Attribute | Detail |
|---|---|
| Founders | Apostolos Lemonis & Panagiotis Chatzis |
| Year Founded | 2023 |
| Location | Athens, Glyfada, Greece |
| Agency Type | Creative performance agency specializing in luxury real estate marketing |
| Core Client Base | Luxury property developers, high end real estate brokerages, lifestyle brands, boutique residential projects |
| Geographic Focus | International luxury markets with concentration in European Mediterranean region and Greece |
| Business Model | Integrated creative and performance marketing combining visual production, social presence cultivation, and measured media distribution |
| Typical Client Profile | Luxury brands valuing design refinement, operational discretion, and measurable results over volume based marketing tactics |
| Flagship Services | Cinematic property films, architectural photography, social media strategy and management, paid advertising campaigns, brand positioning |
| Creative Approach | Refined minimal aesthetic with emphasis on frames that require no explanation; storytelling over documentation |
| Performance Focus | Live reporting tracking meetings scheduled and qualified inquiries rather than vanity metrics like views |
| Process Model | Begins with intensive listening to study brand, market, and audience moments that drive action before creative execution |
| Client Testimonials | Featured endorsements from DVLP, Martinaios Properties, CK Realtors, Eftopia Realty, Dikaios Constructions emphasizing effortless collaboration and brand understanding |
Table of Contents
What Is House of Advanced?
House of Advanced operates as a creative performance agency specializing exclusively in luxury real estate marketing for developers, brokerages, and lifestyle brands. Founded in 2023 by Apostolos Lemonis and Panagiotis Chatzis, the Athens based agency maintains its headquarters in Glyfada, Greece, while serving international luxury markets with particular concentration in the European Mediterranean region.
Unlike traditional real estate marketing firms that focus on general cross channel marketing services, House of Advanced positions itself at the intersection of cinematic storytelling and measured media performance, combining high end visual production with data driven distribution strategies for lead generation.
The agency’s core philosophy centers on transforming attention into qualified buyer conversations through what they describe as effortless client experiences that remain true to brand identity.
Their process begins with intensive listening sessions where they study client brands, market dynamics, and the specific moments that move target audiences to action. From these insights, they craft images, words, and pathways designed to feel natural for prospective buyers while maintaining commercial focus.
House of Advanced serves a specific clientele segment: developers launching luxury residential projects, boutique brokerages positioning themselves in premium markets, and luxury lifestyle brands seeking elevated visual presence. Their ideal client values design refinement, operational discretion, and measurable outcomes over volume based marketing tactics.
The firm’s service delivery model emphasizes comprehensive touchpoint management with focus on clarity and proof. They promise fast loading pages, transparent offers, strategic distribution across appropriate channels, and live reporting that tracks not just vanity metrics like views but meaningful outcomes like scheduled meetings and qualified inquiries.
This performance orientation distinguishes them from pure creative studios that deliver beautiful assets without accountability for business results.
Client testimonials featured prominently on their website come from real estate developers, construction firms, event planners, and interior design studios, suggesting a European Mediterranean market focus based on client names and project aesthetics.
The refined, minimal visual language throughout their marketing materials reinforces positioning as a premium service provider targeting sophisticated brands rather than mass market real estate operations.
What Are the Main Pros and Cons of House of Advanced for Luxury Real Estate Marketing?
House of Advanced Pros
- Integrated creative and performance approach combining cinematic visual production with measured media distribution, addressing common luxury marketing challenge of beautiful content without commercial accountability.
- Emphasis on brand listening and market study before creative execution potentially reduces iteration cycles and ensures marketing aligns with authentic brand identity rather than imposed agency style.
- Focus on converting attention into qualified buyer conversations and scheduled meetings rather than vanity metrics provides clearer connection between marketing investment and commercial outcomes.
- Refined minimal aesthetic and film quality production standards elevate property presentation beyond standard real estate photography and video, appropriate for luxury market positioning.
- Client testimonials consistently emphasize effortless collaboration, instant brand understanding, and seamless process from initial meeting through final delivery, suggesting strong project management and client service.
House of Advanced Cons and Considerations
- Custom pricing model requires initial consultation for quotes, which is standard practice among boutique luxury agencies but means prospective clients should plan for discovery meetings before receiving detailed cost estimates.
- Boutique agency scale focuses on selective high end clientele, which ensures personalized attention and discretion but may result in longer lead times during peak periods compared to larger agencies with broader capacity.
- Performance metrics and case studies are discussed during private consultations rather than published publicly, maintaining client confidentiality typical of luxury service providers working with high profile developments.
What Specialty Services Does House of Advanced Offer Beyond Standard Marketing?
House of Advanced’s service architecture extends significantly beyond conventional real estate marketing offerings like property photography and listing descriptions. The agency structures its capabilities around three integrated pillars: cinematic visual production, social media presence cultivation, and measured media distribution, all unified by strategic brand listening and market analysis.
House of Advanced Service Overview
| Service | Category | What’s Included |
|---|---|---|
| Cinematic Property Films | Visual Production | Narrative driven property films employing professional cinematography techniques including deliberate framing, lighting design, motion control, and post production color grading to achieve film quality aesthetics that capture project essence beyond functional documentation. |
| Architectural Photography | Visual Production | High end property photography as art form focusing on composition, natural light manipulation, and atmospheric capture conveying lifestyle rather than merely showcasing space, with emphasis on minimalist aesthetic and sophisticated color palettes. |
| Social Media Strategy and Management | Digital Presence | Comprehensive social presence development positioning brands as lifestyle authorities including content calendar creation, platform specific optimization, audience engagement protocols, brand voice cultivation, and feed curation as natural extension of brand identity. |
| Paid Advertising Campaigns | Measured Media | Performance marketing across digital platforms with focus on qualified prospect targeting, tracking infrastructure monitoring prospect journey from ad exposure through inquiry and meeting scheduling, providing attribution analytics connecting spend to outcomes. |
| Brand Strategy and Positioning | Strategic Foundation | Intensive brand listening studying client positioning, competitive landscape, and target audience psychology to inform creative direction, messaging architecture, and channel selection ensuring visual production aligns with strategic market positioning. |
| Website Development and Optimization | Digital Infrastructure | Property website and landing page creation emphasizing fast loading times, clear calls to action, and frictionless inquiry mechanisms with technical implementation supporting visual storytelling while prioritizing conversion optimization. |
| Market Research and Audience Analysis | Strategic Foundation | Study of market dynamics and identification of specific moments that move target audiences to action, providing insights foundation for creative execution and distribution strategy tailored to prospect psychology. |
| Content Distribution Strategy | Channel Management | Strategic distribution planning across appropriate channels with considered placement ensuring content reaches qualified prospects through optimal touchpoints rather than broad spray and pray approaches. |
| Live Performance Reporting | Analytics and Tracking | Real time campaign performance monitoring tracking meaningful outcomes like scheduled meetings and qualified inquiries rather than vanity metrics, providing transparency on how marketing investment drives commercial conversations. |
| Brand Identity Development | Creative Services | Visual identity creation for new developments including logo design, color palette selection, typography systems, and brand guidelines ensuring consistent aesthetic across all marketing touchpoints and property communications. |
| Messaging and Copywriting | Creative Services | Strategic messaging development and written content creation for property descriptions, website copy, social media posts, and advertising materials maintaining brand voice consistency and compelling storytelling throughout prospect journey. |
| Campaign Launch and Integration | Project Management | Comprehensive coordination of all marketing elements from creative assets through distribution channels and tracking systems, ensuring seamless launch with all touchpoints working cohesively to drive qualified prospect engagement. |
Is House of Advanced Worth the Investment for Luxury Real Estate Marketing?
Determining whether House of Advanced justifies its premium positioning requires examining which client situations benefit most from their service model and where alternative approaches might deliver comparable value at lower cost.
House of Advanced likely delivers strongest value for specific project profiles.
- New luxury developments requiring comprehensive brand creation from foundation through launch benefit from integrated strategy, visual production, and distribution expertise.
- Projects targeting sophisticated international buyers appreciate cinematic storytelling that transcends language barriers and conveys lifestyle rather than features.
- Boutique brokerages seeking differentiation in competitive luxury markets value refined aesthetic consistency across all client touchpoints.
- Developers with multiple simultaneous projects benefit from agency relationships providing style continuity and accumulated market knowledge.
The agency’s emphasis on measured performance addresses common luxury marketing frustrations. Many high end creative firms deliver beautiful work without accountability for commercial outcomes. House of Advanced’s focus on tracking meetings scheduled rather than mere views aligns creative production with business objectives, theoretically ensuring marketing investments drive qualified conversations rather than vanity metrics.
House of Advanced vs Industry Standards
- Visual Production Quality: Cinematic film standards with professional cinematography, lighting design, and post production color grading plus architectural photography as art form vs. Industry: standard property walkthrough videos and basic real estate photography
- Brand Listening Process: Intensive brand study and market research before creative execution ensuring alignment with authentic identity vs. Industry: templated approaches with house styles imposed on clients requiring extensive revisions
- Performance Measurement: Live reporting tracking qualified meetings and inquiries rather than vanity metrics connecting marketing to commercial outcomes vs. Industry: basic view counts and engagement metrics without conversion attribution
- Integrated Service Model: Combined creative production, social strategy, paid media, and web development under unified vision vs. Industry: siloed services requiring client coordination across multiple vendors
- Pricing Transparency: Custom consultation based pricing typical of boutique luxury agencies ensures tailored proposals vs. Industry: standardized published pricing packages common among volume focused agencies
- Public Verification: Selective client testimonials maintaining discretion for high profile luxury developments vs. Industry: broader public review presence across standard platforms with varied client segments
Their process orientation around listening and brand understanding potentially reduces iteration cycles and creative misalignment. Agencies that impose house styles without deep client immersion often require extensive revisions. If House of Advanced truly captures brand essence quickly, implementation efficiency could offset higher rates through faster project completion and fewer revision rounds.
For clients proceeding with House of Advanced, several practices maximize value.
- Request detailed scope documentation clarifying deliverable specifics, revision allowances, and timeline milestones.
- Establish clear performance metrics before launch defining success beyond aesthetic satisfaction, whether inquiry volume, meeting conversions, or qualified prospect quality.
- Insist on regular reporting showing campaign performance against benchmarks with recommendations for optimization.
- Maintain ownership of all creative assets and strategic frameworks to preserve flexibility for future agency transitions.
The fundamental evaluation centers on how much luxury positioning depends on exceptional creative execution versus other factors like location, pricing, amenities, and market timing.
House of Advanced provides legitimate expertise in visual storytelling and measured distribution that can elevate property marketing. Whether that elevation justifies premium investment depends entirely on project positioning, target buyer sophistication, competitive landscape, and budget allocation philosophy.
FAQ
What types of real estate projects does House of Advanced work with?
House of Advanced specializes in luxury residential developments, high end brokerage marketing, and lifestyle real estate brands. Their portfolio and testimonials suggest focus on boutique luxury projects rather than mass market residential or commercial real estate. The agency appears best suited for properties where lifestyle positioning and visual sophistication drive buyer decisions.
Does House of Advanced only create videos and photos?
No, House of Advanced provides integrated marketing services beyond visual production. While cinematic film and photography form their creative foundation, they also offer social media strategy and management, paid advertising campaign development and execution, website creation and optimization, and brand positioning strategy. Their approach combines creative production with measured media distribution.
Can House of Advanced handle international projects?
Based on their website aesthetic and client testimonials, House of Advanced appears to work with international luxury developments. However, specific geographic coverage, language capabilities, and cross border campaign experience should be confirmed during initial consultations. Production logistics for international properties would affect both timeline and budget.
What makes House of Advanced different from other luxury real estate marketing agencies?
House of Advanced emphasizes their combination of cinematic visual quality with measured performance tracking. They position themselves as equally focused on craft and commercial outcomes, distinguishing from pure creative studios lacking accountability and from performance marketing agencies lacking aesthetic refinement. Their process begins with intensive brand listening rather than templated approaches.
