13 Affordable Watches That Hold Their Value In 2025 (Prices & ROI)

When it comes to affordable watches that hold their value, the common belief is that only high-end brands like Rolex or Patek Philippe offer strong value retention. However, many affordable timepieces also provide exceptional value over time, while still delivering quality, craftsmanship, and heritage.

For collectors and those making a long-term purchase, choosing investment watches that not only fit your personal style but also retain their value is crucial for a smart buy.

1. Timex Marlin Hand-Wound (ref. TW2T18200) – $199

The Timex Marlin Hand-Wound (Ref. TW2T18200) is widely regarded as one of the most compelling entry-level watches for those exploring the world of investment watches. A modern reissue of a classic 1960s design, it captures the essence of vintage style while offering remarkable value for money.

Priced at just $199, it represents a rare opportunity to own a mechanical timepiece that delivers historical charm, versatility, and surprisingly strong value retention.

Unlike most budget-friendly quartz models, the Marlin features a hand-wound mechanical movement, offering enthusiasts the satisfying ritual of daily winding. The 34mm polished stainless steel case, paired with a domed acrylic crystal and understated silver-tone dial, gives the watch a clean, minimalist look that feels elegant without trying too hard. It’s a piece that wears comfortably and transitions easily from casual to formal settings.

The Marlin’s design appeal is matched by its performance in the resale market. Limited edition variants and early reissue models have begun appreciating in value, often reselling between $250 and $300, depending on condition and demand. That makes it a standout in the world of affordable watches with value retention—a rare quality at this price point. For collectors looking to build a rotation or beginners seeking affordable luxury watches, the Marlin offers substance and style without compromising on heritage.

2. Omega x Swatch Moonswatch – $260

The Omega x Swatch MoonSwatch (Ref. SO33G100) is one of the most talked-about entry-level watches of the modern era. Released in March 2022, this unprecedented collaboration between Omega and Swatch bridged the gap between affordable luxury watches and heritage Swiss craftsmanship—making it a standout among investment watches under $300.

This colorful and collectible line reimagines the iconic Omega Speedmaster Moonwatch through a playful yet carefully curated design. While it forgoes the mechanical complexity of the original Speedmaster, the MoonSwatch retains the chronograph layout, tachymeter bezel, and Speedmaster-style case proportions, creating a visually faithful reinterpretation in Swatch’s proprietary Bioceramic material.

Powered by a quartz chronograph movement, the MoonSwatch delivers reliability, style, and brand cachet at a fraction of the Speedmaster’s price. Measuring 42mm in diameter, it mirrors the classic Moonwatch silhouette. The full collection includes 11 planetary-themed variants, with models like “Mission to the Moon,” “Mission to Mars,” and “Mission to Uranus” driving massive collector interest.

Initial demand far outpaced supply. With retail pricing set at $260 USD, limited availability at select Swatch boutiques led to a frenzy in the secondary market.

Within weeks of its launch, models like the “Mission to Mars” were reselling for $500–$700, nearly tripling in value. As of 2025, resale prices have stabilized to an average of $350–$500, making the MoonSwatch one of the few affordable watches with value retention that consistently performs in the pre-owned market.

With over 1 million units sold in its first year (as confirmed by Swatch Group CEO Nick Hayek), the MoonSwatch is no longer just a marketing experiment—it’s a case study in how entry-level watches can still function as watches that hold value, when backed by strong brand equity and limited supply.

3. Rolex Turn-O-Graph Thunderbird (ref. 16264) – $7,000

The Rolex Turn-O-Graph is one of the most historically significant yet often overlooked models in the Rolex lineup. Introduced in the early 1950s, it was the first Rolex to feature a rotating bezel, predating both the Submariner and GMT-Master.

Originally designed for measuring elapsed time, the Turn-O-Graph laid the foundation for many of Rolex’s later sports models. It also earned the nickname “Thunderbird” after being issued to the U.S. Air Force’s Thunderbird aerobatic squadron, further cementing its legacy as a functional and versatile tool watch.

The Turn-O-Graph 16264 is powered by the Rolex Caliber 3135, the same movement found in the Submariner and Datejust. Known for its accuracy, reliability, and durability, this COSC-certified automatic movement offers a 48-hour power reserve, a quick-set date function, and is widely regarded as one of the most dependable movements Rolex has ever produced.

With a 36mm stainless steel case, it maintains the refined profile of a dress watch while incorporating a fluted 18k white gold rotating bezel—a unique combination that gives the model its distinctive character. The watch is commonly fitted with a Jubilee bracelet, enhancing its luxurious feel. The functional bezel can be used for timing events, adding practical utility to a piece that also fits comfortably in formal settings.

As a discontinued model, the Turn-O-Graph has seen renewed interest from collectors who value both its historical role and its under-the-radar appeal.

Originally retailing for less than many of Rolex’s more prominent sport models, it now commands prices between $6,500 and $8,500 on the secondary market, depending on condition, dial variation, and whether box and papers are included.

4. Seiko SKX007 (ref. 7S26-0020) – $400

The Seiko SKX007 stands as one of the most iconic entry-level watches in modern horology—particularly among enthusiasts seeking affordable dive watches with legitimate tool-watch credentials and long-term value retention.

Introduced in the late 1990s, the SKX007 quickly achieved cult status thanks to its rugged construction, ISO-certified dive rating, and unbeatable price-to-performance ratio.

Often referred to as the ultimate “gateway watch,” it remains a top pick for collectors searching for investment watches under $1,000.

This model is powered by Seiko’s in-house 7S26 automatic movement, a non-hacking, non-hand-winding caliber that prioritizes durability and minimal maintenance. Though it lacks modern refinements, its proven track record of longevity has earned it legendary status—making it a trustworthy choice for both first-time buyers and seasoned collectors.

The SKX007 features a 42mm stainless steel case, unidirectional 120-click rotating bezel, and a screw-down crown located at the 4 o’clock position—hallmarks of professional dive watch functionality. It boasts 200 meters of water resistance and is fully compliant with ISO 6425 dive watch standards.

The watch’s design is clean and functional, featuring a deep black dial, oversized white indices, and Seiko’s proprietary LumiBrite lume for outstanding legibility even in pitch-black underwater environments.

One of the driving forces behind its rise in collector status is its discontinuation in 2019. At the time, the SKX007 retailed for around $200–$250, but since being phased out, secondary market prices have soared. Today, depending on condition and completeness, SKX007 models regularly sell for $400 to $600, with mint-condition, full-set, or Japanese Domestic Market (JDM) versions commanding even higher premiums.

The SKX007 is a rare example of an affordable luxury watch that has not only held its value but appreciated significantly post-discontinuation.

Some collectors have reported annual appreciation rates of 10–15%, particularly for untouched or NOS (new old stock) pieces—placing it among the few affordable watches with value retention that are actively sought after in the secondary market.

5. Tissot PRX Powermatic 80 – $675

The Tissot PRX Powermatic 80 has become one of the most talked-about affordable mechanical watches since its release in 2021, blending 1970s-inspired design with modern watchmaking technology. Drawing from Tissot’s original PRX model launched in 1978, this contemporary reissue maintains the spirit of the past while offering features that exceed expectations for its price range.

With its integrated bracelet, retro styling, and upgraded automatic movement, the PRX Powermatic 80 has carved out a leading position in the entry-level mechanical watch segment.

One of the defining elements of the PRX is its Powermatic 80 movement, a modified version of the ETA 2824-2. It delivers an impressive 80-hour power reserve, nearly double that of most movements in its class. The movement also includes upgraded anti-magnetic components, contributing to its reliability and long-term durability. For a watch under $1,000, these specs are typically found in much more expensive models, making it a standout in terms of value.

The PRX features a 40mm stainless steel case with a slim profile of 10.9mm, which enhances wearability for a wide range of wrist sizes. Its integrated steel bracelet, polished bevels, and blue sunburst dial give the watch a vintage-meets-modern aesthetic, while applied indices and slim baton hands provide clean legibility. Tissot’s finishing is remarkably refined for the price, further elevating its perceived quality.

Retailing at $675, the PRX Powermatic 80 has already begun to see modest appreciation on the secondary market, with certain dial variants—especially the blue and green—selling for $700 to $750.

6. Junghans Max Bill Automatic – $995

The Junghans Max Bill Automatic (Ref. 027/4007.04) is a standout among affordable luxury watches that combine timeless design, mechanical performance, and Bauhaus heritage. Priced just under $1,000, it offers exceptional value in the market of entry-level watches—particularly for those who prioritize minimalist aesthetics and design integrity.

First introduced in the 1960s and continuously refined ever since, the Max Bill Automatic is a direct descendant of a collaboration between Junghans and Max Bill, a renowned Swiss designer, architect, and student of Bauhaus founder Walter Gropius.

This connection gives the watch significant cultural and historical value, elevating it beyond simple design to an object of functional art.

At its core, the watch is powered by the J800.1 automatic movement, based on the Swiss ETA 2824-2. Modified by Junghans for improved regulation, it offers a 38-hour power reserve, robust accuracy, and a reliable performance history. The movement is concealed behind a solid case back, in keeping with the Bauhaus ethos of form following function.

The visual presentation is what makes this model a favorite among collectors seeking investment watches with genuine design heritage. The 38mm stainless steel case houses a dial that’s clean, uncluttered, and unmistakably Bauhaus: minimalist indices, ultra-slim hands, and a balanced layout. The dial is protected by a domed plexiglass crystal with a SICRALAN coating, which increases scratch resistance without losing its vintage charm.

At a retail price of approximately $995, it represents one of the best values in the category of affordable watches with value retention. Older models and limited editions have appreciated steadily in the pre-owned market, with some selling for $1,200 or more, particularly when in mint condition or accompanied by original packaging.

7. Sinn 556 I (ref. 556.010) – $1,600

The Sinn 556 I (Ref. 556.010) is a benchmark in the category of entry level watches that successfully blend utilitarian engineering with minimalist design.

Manufactured by Sinn Spezialuhren, a German watchmaker based in Frankfurt known for its professional-grade tool watches for pilots, divers, and special operations units, the 556 I is a no-frills, high-performance timepiece with understated appeal—and one of the best-kept secrets in the investment watches segment under $2,000.

Under the hood, the Sinn 556 I is powered by the Sellita SW200-1 automatic movement, a Swiss-made caliber operating at 28,800 vibrations per hour with a 38-hour power reserve. It’s a durable and proven workhorse movement often used in watches well above this price point. A transparent sapphire case back offers a rare glimpse into the mechanical beating heart—an elegant contrast to the watch’s otherwise utilitarian form.

The watch’s 38.5mm brushed stainless steel case is slim and well-balanced, making it suitable for both smaller and average wrist sizes. The high-contrast black dial with clean white indices, minimalist branding, and sword-shaped hands filled with Super-LumiNova ensure legibility in all conditions.

Dual sapphire crystals (front and back) provide robust scratch protection, while 200 meters of water resistance reinforces the watch’s tool-ready reliability.

With a retail price of approximately $1,600, the Sinn 556 I competes favorably in the affordable luxury watches category, offering durability, functionality, and design credibility without excess ornamentation.

On the secondary market, pre-owned examples regularly sell between $1,300 and $1,500, depending on strap option, condition, and whether original box and papers are included. That represents a value retention rate of over 80–90%, placing it among the top-performing watches that hold value in its class.

8. Omega Speedmaster Reduced – $3,500

While the legendary Omega Speedmaster Professional Moonwatch garners most of the spotlight, the Reduced model offers a more accessible—and wearable—alternative that retains the essence of the Speedmaster lineage. First released in 1988, the Speedmaster Reduced has built a cult following among collectors seeking affordable luxury watches with authentic design and mechanical credibility.

This watch is powered by the Omega Caliber 3220, an automatic chronograph movement built on the ETA 2890-A2 base, paired with a Dubois-Dépraz chronograph module. Unlike the manually wound Moonwatch, this model features automatic winding, making it more convenient for daily wear without losing the mechanical charm that defines the Speedmaster family.

With its 39mm stainless steel case, the Speedmaster Reduced is ideal for collectors with smaller wrists or those who appreciate vintage-inspired sizing. The design language is unmistakably Speedmaster: a black tri-compax dial, tachymeter bezel, and classic layout that mirrors its full-sized sibling. The reduced proportions offer a more refined profile without compromising the model’s tool-watch legacy.

The Speedmaster Reduced originally retailed around $1,500, but since its discontinuation, it has emerged as one of the more sought-after watches that hold value in the Omega lineup.

On the secondary market, well-preserved models typically trade between $3,000 and $4,000, depending on condition, servicing, and availability of original box and papers. That’s a value appreciation of more than 100% over the past decade—clear evidence of its rising status in the category of affordable watches with value retention.

9. Oris ProPilot X Calibre 400 – $4,300

Designed and manufactured by Oris, an independent Swiss watchmaker with a growing reputation for innovation, the ProPilot X delivers a bold statement both aesthetically and mechanically, earning its place among watches that hold value over time.

At its core is the in-house Calibre 400 movement, which is a major milestone for Oris. This automatic movement features a five-day power reserve (120 hours), chronometer-level accuracy (-3/+5 seconds per day), and exceptional magnetic resistance up to 2,250 gauss—over 10 times the industry standard.

With a 10-year recommended service interval and 10-year warranty, it represents one of the most robust and low-maintenance calibers in the market today. For buyers seeking affordable watches with value retention in the $4,000–$5,000 range, this movement alone makes the ProPilot X a smart long-term choice.

Design-wise, the 39mm titanium case is featherlight yet ultra-durable, featuring a sandblasted matte finish and clean, angular lines that give it a modern aviation-inspired aesthetic. The integrated multi-link titanium bracelet enhances both comfort and wrist presence, while the no-nonsense dial layout reinforces the tool-watch DNA.

Its distinct look sets it apart from more traditional pilot watches, appealing to collectors looking for innovation and individuality in their entry level luxury watches.

Retailing at $4,300, the ProPilot X Calibre 400 has seen strong demand in the pre-owned market, with resale values holding close to MSRP—an uncommon feat in this price bracket.

As Oris continues to release additional models with the Calibre 400, collector awareness and interest are growing, making the ProPilot X a rising star among affordable luxury watches with long-term investment potential.

10. Tudor Pelagos 39 – $4,600

As part of Tudor’s evolving commitment to producing in-house, purpose-driven timepieces, the Pelagos 39 has earned acclaim from collectors and enthusiasts looking for investment watches that deliver both form and function.

Released in 2022, the Pelagos 39 is powered by the Tudor Manufacture Caliber MT5400, a COSC-certified automatic movement that delivers chronometer-grade accuracy, a 70-hour power reserve, and anti-magnetic resistance. This makes it not only precise but also highly reliable in environments that demand resilience—a key trait for any serious dive watch.

The case is made from grade 2 titanium, offering a lightweight yet highly durable profile that’s particularly comfortable on the wrist. With a versatile 39mm diameter, the Pelagos 39 suits a wide range of wrist sizes, bridging the gap between professional utility and daily wearability.

It features a black ceramic bezel insert, a satin-brushed finish, and a minimalist dial with high-luminosity indices and hands for superior readability in dark or underwater conditions.

Water resistant to 200 meters (660 feet), the Pelagos 39 meets the expectations of professional dive watches while maintaining a sleek, compact aesthetic. As part of the Tudor dive watch legacy—alongside the Pelagos FXD and Black Bay lines—the 39 is already being recognized as a future classic.

Retailing at $4,600, this model has shown exceptional value retention on the secondary market.

Pre-owned examples consistently sell between $4,200 and $4,500, reflecting a resale value of 90–98% of retail—a rare achievement in this price segment. For collectors seeking affordable watches with value retention, the Pelagos 39 ranks among the most dependable choices under $5,000.

11. Omega Speedmaster First Omega in Space – $5,200

The Omega Speedmaster First Omega in Space (FOIS) is a modern tribute to one of the most historically significant watches in space exploration. Inspired by the Speedmaster worn by astronaut Wally Schirra during the 1962 Mercury-Atlas 8 mission, the FOIS blends vintage design elements with modern craftsmanship, making it a compelling choice for both collectors and first-time buyers seeking a more refined take on the Speedmaster legacy.

At the heart of the FOIS is the Omega Caliber 1861, a manual-winding chronograph movement known for its robustness and reliability. While not identical, the 1861 is directly descended from the legendary Caliber 321—the movement that powered the Speedmasters worn on the moon. With a 48-hour power reserve and a long history of space-tested durability, the 1861 adds mechanical authenticity to the FOIS’s vintage appeal.

The watch features a 39.7mm stainless steel case, slightly smaller than the 42mm case used in the modern Speedmaster Professional. This reduction in size, combined with the use of “Alpha” hands, a symmetrical case without crown guards, and a domed Hesalite crystal, gives the FOIS a distinctly retro aesthetic. The caseback is engraved with a tribute to Schirra’s mission, further enhancing its historical value. Paired with a black leather strap, the watch achieves a balance between tool-watch heritage and elegant wearability.

Released in 2012 as a numbered edition, the FOIS was produced in limited quantities, adding to its desirability among collectors. While not a limited edition per se, Omega ceased production of the model in 2020, further solidifying its collectibility.

With only a few years of production, it has become increasingly sought after in the secondary market.

Originally retailing for around $5,200, the First Omega in Space has demonstrated strong value retention, with pre-owned models in good condition consistently selling for $5,000 to $6,000. Some unworn or complete-set examples have sold for even more, especially following its discontinuation. vintage style and modern craftsmanship, while maintaining strong investment potential.

12. Tudor Black Bay (ref. 79220N) – $4,000

The Tudor Black Bay 79220N is a standout in the Black Bay series and a key model in Tudor’s modern resurgence. Introduced in 2012 and discontinued just a few years later, the 79220N has since become a favorite among collectors for its vintage styling, reliable performance, and historical significance within the brand’s lineup.

Powering the watch is the ETA 2824-2 automatic movement, a robust Swiss caliber known for its reliability and ease of maintenance. With a 38-hour power reserve and time-tested accuracy, it provides dependable performance.

Although Tudor transitioned to in-house movements in later models, the ETA-powered Black Bays have developed a cult following for their mechanical simplicity and connection to Tudor’s transitional era.

The 79220N’s design pays tribute to Tudor dive watches of the 1950s and 1960s. It features a 41mm stainless steel case, a black dial with gilt accents, and the signature “snowflake” hands, originally seen on Tudor Submariners. The domed sapphire crystal and unidirectional rotating bezel enhance its vintage character, while 200 meters of water resistance ensures it functions as a capable tool watch. One of the most notable design elements is the rose logo on the dial—used before Tudor switched to the shield logo—which adds to its collector appeal.

Originally retailing for around $3,000, the Black Bay 79220N has experienced steady appreciation in the pre-owned market. Today, depending on condition, strap configuration, and whether the original box and papers are included, it typically sells for between $4,000 and $5,000.

13. Seiko “DressKX” – $295

The Seiko DressKX offers a more refined and elegant interpretation of the popular Seiko 5 Sports series, combining the brand’s renowned durability with a cleaner, dressier aesthetic. Nicknamed “DressKX” by the enthusiast community, this model has gained popularity for its ability to transition effortlessly from casual to formal settings, all while maintaining an accessible price point and strong value retention.

The watch is powered by the Seiko 4R36 automatic movement, a reliable in-house caliber that features both hacking and hand-winding capabilities—features not found in older Seiko 5 models. With a 41-hour power reserve and a reputation for low-maintenance performance, the 4R36 provides solid mechanical value for the price. It operates at a frequency of 21,600 vibrations per hour (3 Hz) and includes a day-date complication at 3 o’clock, enhancing everyday usability.

Design-wise, the DressKX maintains the core proportions of the Seiko 5 Sports line, with a 40mm stainless steel case that wears comfortably on most wrists. Its minimalist blue dial, bold luminous hour markers, and dauphine-style hands give it a more polished appearance compared to its sportier siblings. While it lacks a rotating bezel, this omission contributes to its clean, dress-watch silhouette.

Retailing at approximately $295, the DressKX delivers excellent value and has proven popular in the entry-level automatic watch market. Pre-owned models typically sell between $275 and $325, maintaining close to their retail price—a rarity for watches in this category.

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