When it comes to affordable watches that hold their value, the common belief is that only high-end brands like Rolex or Patek Philippe offer strong value retention. However, many affordable timepieces also provide exceptional value over time, while still delivering quality, craftsmanship, and heritage.

For collectors and those making a long-term purchase, choosing investment watches that not only fit your personal style but also retain their value is crucial for a smart buy.

1. Timex Marlin Hand-Wound (ref. TW2T18200) – $199

The Timex Marlin Hand-Wound stands out as one of the most affordable mechanical watches on the market, offering vintage-inspired charm at an entry-level price. A faithful reissue of a 1960s classic, the Marlin brings back the elegance of a bygone era with its retro styling and manual-wind movement—making it a favorite among both seasoned collectors and those just beginning their watch journey.

Powered by a hand-wound mechanical movement, the Marlin captures the nostalgic experience of daily winding, a rarity at this price point. The watch features a 34mm polished stainless steel case, domed acrylic crystal, and a silver-tone dial that perfectly balances simplicity and sophistication. Its compact size and understated design make it a versatile and timeless dress watch.

While the Marlin is still available at retail for around $199, earlier reissue models have become somewhat collectible, with secondary market prices ranging from $250 to $300, particularly for limited or early editions. Thanks to its limited production runs, classic aesthetic, and dedicated following, the Marlin is one of the few watches under $200 that holds its value over time.

2. Omega x Swatch Moonswatch (ref. SO33G100) – $260

Released in March 2022, the Omega x Swatch MoonSwatch collaboration created a global frenzy, blending luxury heritage with accessible pricing in a way rarely seen in the watch world. Inspired by the legendary Omega Speedmaster Moonwatch, this unexpected partnership between Omega and Swatch reimagined the iconic design through a playful, colorful, and highly collectible lens.

Equipped with a quartz chronograph movement, the MoonSwatch forgoes the mechanical intricacies of the original Speedmaster, but retains the chronograph functionality and iconic design cues, such as the tachymeter bezel and Speedmaster-style case. Each model is crafted from Swatch’s proprietary Bioceramic material and sized at 42mm, closely mirroring the proportions of the classic Moonwatch. The collection features 11 planetary-themed editions, with the “Mission to the Moon” standing out as the most popular due to its strong visual resemblance to the original Omega Speedmaster.

While the retail price is $260, overwhelming demand and limited retail availability—initially only offered in select Swatch boutiques—caused secondary market prices to surge. In the first few months following release, some models like the “Mission to Mars” and “Mission to Uranus” were reselling for between $500 and $700, nearly tripling their retail value. As of early 2024, resale prices have somewhat stabilized but still average between $350 and $500 for sought-after editions.

The MoonSwatch was so successful that Swatch Group CEO Nick Hayek reported over 1 million units sold within the first year, cementing its place as not just a novelty, but a strategic masterstroke in accessible luxury. Despite its affordability, the watch has become a legitimate collector’s item, especially in unworn or complete-set condition.at continues to hold, and in many cases, increase in value.

3. Seiko SKX007 (ref. 7S26-0020) – $400

The Seiko SKX007 is widely regarded as one of the most iconic and beloved affordable dive watches ever made. Introduced in the late 1990s, it quickly gained a reputation for its rugged durability, functional design, and unbeatable value. Often described as a gateway watch for new collectors, the SKX007 has become a cult classic within the watch community and a benchmark in the entry-level dive watch category.

At its core, the SKX007 is powered by Seiko’s in-house 7S26 automatic movement, which offers day/date functionality and is known for its robustness and low-maintenance reliability. While the movement lacks modern features like hacking and hand-winding, it has earned a loyal following for its longevity and resistance to wear—qualities that have made it a favorite for both first-time buyers and seasoned enthusiasts.

In terms of design, the watch features a 42mm stainless steel case, unidirectional rotating bezel, and 200 meters of water resistance, meeting ISO standards for professional dive watches. Its black dial, bold white hour markers, and Seiko’s signature LumiBrite ensure excellent legibility, even in the darkest underwater conditions.

One of the key factors driving the SKX007’s rise in value is its discontinuation in 2019. Prior to being phased out, the SKX007 retailed for around $200, but since then, prices on the secondary market have doubled or even tripled, depending on the condition and originality of the piece. Today, most examples sell for $400 to $600, with mint-condition or full-set models fetching even higher prices.

Some collectors have noted annual appreciation rates of 10–15%, particularly as the supply of untouched examples continues to shrink.

4. Junghans Max Bill Automatic (ref. 027/4007.04) – $995

A shining example of minimalist design, the Junghans Max Bill Automatic pays homage to Bauhaus principles while offering exceptional value in the entry-level luxury market. First introduced in the 1960s and continuously refined over the decades, the watch remains one of the most recognizable and enduring timepieces for those who value clean, functional aesthetics.

Its design roots trace back to Max Bill, a celebrated Swiss architect, artist, and designer who studied under Bauhaus founder Walter Gropius, giving the watch historical and artistic credibility.

Powered by the J800.1 automatic movement, which is based on the proven ETA 2824-2, the Max Bill Automatic offers a 38-hour power reserve and smooth, reliable performance. The movement has been modified by Junghans for enhanced regulation, and though it’s hidden behind a solid case back, it reinforces the watch’s emphasis on simplicity and function over extravagance.

The design is where the Max Bill truly shines. Housed in a 38mm stainless steel case, the dial features minimalist indices, thin baton-style hands, and an uncluttered layout that epitomizes Bauhaus style. A domed plexiglass crystal with SICRALAN scratch-resistant coating adds vintage charm while enhancing durability. Despite its refined looks, the watch is versatile enough for both formal and casual wear, making it a go-to piece for design-minded collectors.

Priced at approximately $995 at retail, the Max Bill Automatic stands out as one of the few watches under $1,000 that combines authentic design heritage, mechanical reliability, and brand prestige. On the secondary market, older or well-preserved models have seen modest appreciation, with prices reaching $1,200 or more, particularly for early editions or limited series.

5. Sinn 556 I (ref. 556.010) – $1,600

The Sinn 556 I is a quintessential example of German watchmaking precision, offering exceptional value, clean aesthetics, and a rugged build—all at a competitive price point. Manufactured in Frankfurt by Sinn Spezialuhren, a brand known for producing professional-grade tool watches for pilots, divers, and special forces, the 556 I stands out as a minimalist daily wearer with serious engineering credibility.

At its core, the watch is powered by the Sellita SW200-1 automatic movement, a Swiss-made caliber renowned for its reliability and accuracy. With a 38-hour power reserve and a frequency of 28,800 vibrations per hour, this movement offers smooth timekeeping and has proven itself to be a robust workhorse. The transparent sapphire case back allows wearers to view the movement in action, a rare touch of refinement in a watch designed for function over flair.

The Sinn 556 I features a 38.5mm brushed stainless steel case, offering a versatile fit for a wide range of wrists. The dial is stark and legible, with high-contrast white indices and sword-shaped hands, both filled with Super-LumiNova for excellent low-light visibility. Dual sapphire crystals on the front and back ensure superior scratch resistance, while the watch is water-resistant to 200 meters (20 bar)—further enhancing its credibility as a true tool watch.

Retailing at approximately $1,600, the Sinn 556 I has developed a strong secondary market, largely due to its no-nonsense design, exceptional build quality, and low annual production figures. According to data from watch trading platforms, pre-owned models consistently sell for $1,300 to $1,500, depending on condition, strap configuration, and whether box and papers are included.

That’s a retention rate of over 80–90%, making it one of the best value propositions in the sub-$2,000 category.

6. Omega Speedmaster Reduced (ref. 3510.50.00) – $3,500

While the Omega Speedmaster Professional “Moonwatch” is a legendary timepiece with a rich heritage and premium pricing, the Omega Speedmaster Reduced offers a more accessible path into the Speedmaster family—without sacrificing its iconic appeal. Introduced in 1988, the Reduced quickly gained a loyal following thanks to its smaller case size, automatic movement, and unmistakable Speedmaster styling.

Though now discontinued, it continues to be a favorite among collectors looking for value, wearability, and history in one package.

The Speedmaster Reduced is powered by the Omega Caliber 3220, an automatic chronograph movement based on the ETA 2890-A2 with a Dubois-Dépraz chronograph module. This movement delivers reliable timekeeping and ease of use, offering the convenience of automatic winding in contrast to the manually wound Moonwatch.

Design-wise, the Reduced features a 39mm stainless steel case, making it slightly smaller and more wearable than the 42mm Moonwatch—a significant factor for collectors and enthusiasts with smaller wrists or a preference for vintage proportions. The dial includes the classic tri-compax sub-dial layout, black dial, and tachymeter bezel, preserving the essential Speedmaster aesthetic.

Originally priced around $1,500 at retail, the Speedmaster Reduced has seen a steady rise in value following its discontinuation. On the secondary market today, prices typically range from $3,000 to $4,000, depending on condition, service history, and whether original box and papers are included. That’s a value increase of over 100% in the past decade, a strong indicator of its lasting appeal and growing collector interest.

7. Oris ProPilot X Calibre 400 – $4,300

The Oris ProPilot X Calibre 400 represents a significant leap in the brand’s lineup, showcasing Oris’ ability to craft watches that combine modern innovation with traditional watchmaking.

This model stands out due to its advanced in-house movement and striking design, making it a solid contender for those looking for an investment watchThe Oris ProPilot X Calibre 400 is a modern aviation-inspired timepiece that offers both high performance and strong value retention, positioning it as one of the most compelling options in the mid-luxury segment.

At the heart of the watch is the Calibre 400, one of Oris’s most advanced in-house movements. This automatic caliber delivers an impressive five-day power reserve (120 hours), boasts chronometer-level accuracy (-3/+5 seconds per day), and offers magnetic resistance up to 2,250 gauss—well above the industry standard of 200 gauss. It also features a recommended 10-year service interval and is backed by a 10-year warranty, making it one of the most practical and reliable movements available today. .

The design of the ProPilot X is equally forward-thinking. Housed in a 39mm titanium case, the watch is both lightweight and exceptionally durable. Its matte sandblasted finish, angular lines, and technical aesthetic give it a distinct character that sets it apart from traditional pilot watches. The integrated multi-link titanium bracelet adds to its refined look and enhances comfort on the wrist.

Retailing at approximately $4,300, the ProPilot X has quickly gained traction on the secondary market, with pre-owned models frequently selling for close to retail. This is a testament not only to the watch’s innovation but also to Oris’s growing reputation as a serious contender in the world of in-house movements.

Demand for the Calibre 400 series continues to grow, and as more collectors take notice, the ProPilot X is poised to become a flagship piece for the brand.

8. Tudor Pelagos 39 (ref. M25407N-0001) – $4,600

The Tudor Pelagos 39 stands out as one of the most versatile and refined dive watches in the modern market. Balancing rugged tool watch functionality with a sleek, contemporary design, the Pelagos 39 offers both professional-level performance and everyday wearability. Its compact form factor, high-grade materials, and reliable in-house movement have quickly made it a favorite among dive watch enthusiasts and collectors alike.

At the core of the Pelagos 39 is the Tudor MT5400 automatic movement, developed and manufactured in-house. This COSC-certified caliber delivers chronometer-grade accuracy and a robust 70-hour power reserve, making it well-suited for extended wear. In addition to its precision, the movement features anti-magnetic properties, enhancing its reliability in harsh and unpredictable environments—an important trait for a true tool watch.

Crafted from grade 2 titanium, the 39mm case is lightweight yet durable, offering a comfortable fit for a wide range of wrist sizes. The watch is equipped with a ceramic bezel insert and provides 200 meters (660 feet) of water resistance, aligning it with professional dive watch standards. The clean, minimalist dial design, combined with luminescent hour markers and hands, ensures excellent readability in low-light or underwater conditions.

Launched in 2022, the Pelagos 39 retails at $4,600, and has been performing well in the secondary market. Pre-owned models typically sell for $4,200 to $4,500, demonstrating impressive value retention of over 90%, a strong indicator of sustained demand and limited supply.

With the Tudor brand enjoying increased attention—especially due to its connection with Rolex and its growing focus on in-house calibers—watches like the Pelagos 39 are gaining recognition as savvy long-term investments.

9. Omega Speedmaster First Omega in Space (ref. 311.32.40.30.01.001) – $5,200

The Omega Speedmaster First Omega in Space (FOIS) is a modern tribute to one of the most historically significant watches in space exploration. Inspired by the Speedmaster worn by astronaut Wally Schirra during the 1962 Mercury-Atlas 8 mission, the FOIS blends vintage design elements with modern craftsmanship, making it a compelling choice for both collectors and first-time buyers seeking a more refined take on the Speedmaster legacy.

At the heart of the FOIS is the Omega Caliber 1861, a manual-winding chronograph movement known for its robustness and reliability. While not identical, the 1861 is directly descended from the legendary Caliber 321—the movement that powered the Speedmasters worn on the moon. With a 48-hour power reserve and a long history of space-tested durability, the 1861 adds mechanical authenticity to the FOIS’s vintage appeal.

The watch features a 39.7mm stainless steel case, slightly smaller than the 42mm case used in the modern Speedmaster Professional. This reduction in size, combined with the use of “Alpha” hands, a symmetrical case without crown guards, and a domed Hesalite crystal, gives the FOIS a distinctly retro aesthetic. The caseback is engraved with a tribute to Schirra’s mission, further enhancing its historical value. Paired with a black leather strap, the watch achieves a balance between tool-watch heritage and elegant wearability.

Released in 2012 as a numbered edition, the FOIS was produced in limited quantities, adding to its desirability among collectors. While not a limited edition per se, Omega ceased production of the model in 2020, further solidifying its collectibility.

With only a few years of production, it has become increasingly sought after in the secondary market.

Originally retailing for around $5,200, the First Omega in Space has demonstrated strong value retention, with pre-owned models in good condition consistently selling for $5,000 to $6,000. Some unworn or complete-set examples have sold for even more, especially following its discontinuation. vintage style and modern craftsmanship, while maintaining strong investment potential.

10. Tudor Black Bay (ref. 79220N) – $4,000

The Tudor Black Bay 79220N is a standout in the Black Bay series and a key model in Tudor’s modern resurgence. Introduced in 2012 and discontinued just a few years later, the 79220N has since become a favorite among collectors for its vintage styling, reliable performance, and historical significance within the brand’s lineup.

Powering the watch is the ETA 2824-2 automatic movement, a robust Swiss caliber known for its reliability and ease of maintenance. With a 38-hour power reserve and time-tested accuracy, it provides dependable performance.

Although Tudor transitioned to in-house movements in later models, the ETA-powered Black Bays have developed a cult following for their mechanical simplicity and connection to Tudor’s transitional era.

The 79220N’s design pays tribute to Tudor dive watches of the 1950s and 1960s. It features a 41mm stainless steel case, a black dial with gilt accents, and the signature “snowflake” hands, originally seen on Tudor Submariners. The domed sapphire crystal and unidirectional rotating bezel enhance its vintage character, while 200 meters of water resistance ensures it functions as a capable tool watch. One of the most notable design elements is the rose logo on the dial—used before Tudor switched to the shield logo—which adds to its collector appeal.

Originally retailing for around $3,000, the Black Bay 79220N has experienced steady appreciation in the pre-owned market. Today, depending on condition, strap configuration, and whether the original box and papers are included, it typically sells for between $4,000 and $5,000.

11. Rolex Turn-O-Graph Thunderbird (ref. 16264) – $7,000

The Rolex Turn-O-Graph is one of the most historically significant yet often overlooked models in the Rolex lineup. Introduced in the early 1950s, it was the first Rolex to feature a rotating bezel, predating both the Submariner and GMT-Master.

Originally designed for measuring elapsed time, the Turn-O-Graph laid the foundation for many of Rolex’s later sports models. It also earned the nickname “Thunderbird” after being issued to the U.S. Air Force’s Thunderbird aerobatic squadron, further cementing its legacy as a functional and versatile tool watch.

The Turn-O-Graph 16264 is powered by the Rolex Caliber 3135, the same movement found in the Submariner and Datejust. Known for its accuracy, reliability, and durability, this COSC-certified automatic movement offers a 48-hour power reserve, a quick-set date function, and is widely regarded as one of the most dependable movements Rolex has ever produced.

With a 36mm stainless steel case, it maintains the refined profile of a dress watch while incorporating a fluted 18k white gold rotating bezel—a unique combination that gives the model its distinctive character. The watch is commonly fitted with a Jubilee bracelet, enhancing its luxurious feel. The functional bezel can be used for timing events, adding practical utility to a piece that also fits comfortably in formal settings.

As a discontinued model, the Turn-O-Graph has seen renewed interest from collectors who value both its historical role and its under-the-radar appeal.

Originally retailing for less than many of Rolex’s more prominent sport models, it now commands prices between $6,500 and $8,500 on the secondary market, depending on condition, dial variation, and whether box and papers are included.

12. Tissot PRX Powermatic 80 (ref. T137.407.11.041.00) – $675

The Tissot PRX Powermatic 80 has become one of the most talked-about affordable mechanical watches since its release in 2021, blending 1970s-inspired design with modern watchmaking technology. Drawing from Tissot’s original PRX model launched in 1978, this contemporary reissue maintains the spirit of the past while offering features that exceed expectations for its price range.

With its integrated bracelet, retro styling, and upgraded automatic movement, the PRX Powermatic 80 has carved out a leading position in the entry-level mechanical watch segment.

One of the defining elements of the PRX is its Powermatic 80 movement, a modified version of the ETA 2824-2. It delivers an impressive 80-hour power reserve, nearly double that of most movements in its class. The movement also includes upgraded anti-magnetic components, contributing to its reliability and long-term durability. For a watch under $1,000, these specs are typically found in much more expensive models, making it a standout in terms of value.

The PRX features a 40mm stainless steel case with a slim profile of 10.9mm, which enhances wearability for a wide range of wrist sizes. Its integrated steel bracelet, polished bevels, and blue sunburst dial give the watch a vintage-meets-modern aesthetic, while applied indices and slim baton hands provide clean legibility. Tissot’s finishing is remarkably refined for the price, further elevating its perceived quality.

Retailing at $675, the PRX Powermatic 80 has already begun to see modest appreciation on the secondary market, with certain dial variants—especially the blue and green—selling for $700 to $750.

13. Seiko “DressKX” (ref. SRPE53) – $295

The Seiko DressKX offers a more refined and elegant interpretation of the popular Seiko 5 Sports series, combining the brand’s renowned durability with a cleaner, dressier aesthetic. Nicknamed “DressKX” by the enthusiast community, this model has gained popularity for its ability to transition effortlessly from casual to formal settings, all while maintaining an accessible price point and strong value retention.

The watch is powered by the Seiko 4R36 automatic movement, a reliable in-house caliber that features both hacking and hand-winding capabilities—features not found in older Seiko 5 models. With a 41-hour power reserve and a reputation for low-maintenance performance, the 4R36 provides solid mechanical value for the price. It operates at a frequency of 21,600 vibrations per hour (3 Hz) and includes a day-date complication at 3 o’clock, enhancing everyday usability.

Design-wise, the DressKX maintains the core proportions of the Seiko 5 Sports line, with a 40mm stainless steel case that wears comfortably on most wrists. Its minimalist blue dial, bold luminous hour markers, and dauphine-style hands give it a more polished appearance compared to its sportier siblings. While it lacks a rotating bezel, this omission contributes to its clean, dress-watch silhouette.

Retailing at approximately $295, the DressKX delivers excellent value and has proven popular in the entry-level automatic watch market. Pre-owned models typically sell between $275 and $325, maintaining close to their retail price—a rarity for watches in this category.