The Rolex Submariner is more than just a watch—it’s a cultural icon and a cornerstone of modern horology. Since its debut in 1953, the Submariner has evolved into one of the most coveted and recognizable timepieces in the world, blending rugged dive watch functionality with timeless design.
From vintage references worn by legends like Steve McQueen to contemporary models crafted with cutting-edge materials, the Submariner continues to captivate collectors, investors, and enthusiasts alike.
In this article, we explore the best Rolex Submariner models—each one selected for its historical importance, unique features, and investment potential. Whether you’re a seasoned collector or just beginning your Rolex journey, these standout references represent the very best that the Submariner lineage has to offer.
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Brief History of the Rolex Submariner
First introduced in 1953, the Rolex Submariner marked a significant milestone in horological innovation as the first wristwatch capable of withstanding water pressure up to 100 meters (330 feet). Designed specifically for professional divers, it featured a rotating bezel for tracking dive times, a highly legible dial, and a robust Oyster case, all of which contributed to its reputation as a groundbreaking tool watch.
Over the decades, the Submariner has undergone numerous refinements. Water resistance has been improved to 300 meters, the materials have evolved to include ceramic bezels and 904L Oystersteel, and the movement has been upgraded to modern calibers like the COSC-certified Caliber 3235, offering enhanced accuracy and a 70-hour power reserve. Despite these technical advancements, the Submariner has retained its timeless design DNA, with subtle aesthetic updates that honor its legacy.
Beyond its technical capabilities, the Submariner has achieved iconic status in popular culture. It gained international fame as James Bond’s watch of choice, first worn by Sean Connery in Dr. No (1962), and has since been seen on the wrists of explorers, military personnel, and celebrities alike. Its blend of rugged functionality and refined styling has made it both a symbol of adventure and a statement of elegance.
From an investment perspective, the Submariner is one of the most sought-after models in Rolex’s catalog. Vintage references—such as the Ref. 5513, 1680, or the “Kermit” 16610LV—have seen substantial appreciation, with some fetching six-figure prices at auction.
Even modern editions tend to hold or exceed retail value in the secondary market, making the Submariner not just a watch, but a store of value and a legacy piece for collectors.

Why Rolex Submariners are the Best Investment Watches
The Rolex Submariner holds a special place in the luxury watch market due to its combination of functionality, iconic design, and enduring desirability. The brand’s consistent focus on craftsmanship and innovation ensures that each new release builds upon the success of its predecessors, which, in turn, drives up demand in the secondary market.
Several factors make the Submariner an excellent investment:
- Brand Prestige: Rolex is one of the most recognized and respected luxury watch brands globally. The Submariner, as one of its flagship models, carries the brand’s legacy of excellence.
- Timeless Design: The Submariner’s design has remained largely unchanged for decades, which adds to its appeal. Its timeless look ensures that it never goes out of style, making it a favorite among collectors.
- Rarity and Scarcity: Rolex has carefully controlled the production of certain Submariner models, creating scarcity in the market. This has led to a strong demand for vintage and limited-edition models, driving prices up over time.
- Resale Value: Submariners tend to retain their value well, and some models have seen significant appreciation over the years, making them a reliable long-term investment.
1. Rolex Submariner 16610
Produced from 1988 to 2010, the Rolex Submariner 16610 is widely regarded as one of the most iconic and collectible modern Submariner references. As the last Submariner to feature an aluminum bezel insert and drilled lug holes (in earlier models), it offers a compelling blend of vintage aesthetics and modern reliability, making it a cornerstone for enthusiasts and investors alike.
The 16610 is powered by the Rolex Caliber 3135, a COSC-certified automatic movement renowned for its accuracy, robustness, and long-term serviceability. Introduced in 1988, the Caliber 3135 served as Rolex’s workhorse movement for over two decades and includes a quick-set date function and a 48-hour power reserve, providing both practicality and durability for everyday use.
Design-wise, the watch features a 40mm Oystersteel case, unidirectional rotating bezel, and Mercedes-style hands—hallmarks of the Submariner series. Its black aluminum bezel insert and matching black dial with luminescent hour markers give the 16610 its timeless dive watch aesthetic. The Oyster bracelet with flip-lock clasp ensures a secure fit, while its 300-meter water resistance confirms its status as a professional-grade tool watch.
From an investment standpoint, the Submariner 16610 has shown consistent appreciation in value, especially in recent years as collectors look for discontinued references with both historical relevance and everyday wearability. With the growing market interest in transitional Rolex models, the 16610 is seen as a “sweet spot”—offering vintage charm without sacrificing modern reliability.
As of 2025, pre-owned examples of the Submariner 16610 typically sell for $10,000 to $12,000, depending on condition, service history, and whether original box and papers are included.
Unpolished or full-set models tend to command higher prices, and early production examples with unique features—such as tritium dials or lug holes—are especially sought after.

2. Rolex Submariner 5512
Produced from 1959 to 1978, the Rolex Submariner 5512 holds a prominent place in Rolex history as the first Submariner to feature crown guards, marking a significant evolution in the model’s design. With its blend of historical significance, rarity, and rugged aesthetics, the 5512 has become one of the most sought-after vintage Submariners among collectors and investors.
Adding to its appeal is its association with Steve McQueen, the “King of Cool,” who was known to wear a 5512. This celebrity connection has only amplified its desirability and contributed to its growing reputation as a grail watch in the vintage Rolex community.
Early versions of the 5512 were equipped with the Caliber 1530, while later iterations received Calibers 1560 and 1570, both known for their improved accuracy, reliability, and robustness. Unlike its close sibling, the 5513, which remained chronometer-unsigned, the 5512 was chronometer-certified, and many models bear the “Superlative Chronometer Officially Certified” designation on the dial—making them even more collectible.
The design remains classic: a 40mm stainless steel case, matte dial with painted indices, and rotating aluminum bezel, all contributing to its enduring charm. Earlier examples feature gilt dials, pointed crown guards (PCGs), and chapter rings, details that significantly affect value and rarity.
Due to its relatively long production run but limited surviving numbers in original condition, the 5512 has shown steady appreciation over the past decade. As of 2025, market prices range from $25,000 to over $50,000, with certain early references—particularly those with gilt or four-line dials—fetching over $100,000 at auction depending on provenance and condition.

3. Rolex Submariner 1665 (Double Red Sea-Dweller)
Produced from 1967 to 1977, the Rolex Submariner 1665, famously known as the “Double Red Sea-Dweller” (DRSD), holds a significant place in Rolex’s professional dive watch legacy. It was one of the first Rolex models to feature a helium escape valve, developed specifically for saturation diving in collaboration with commercial divers and the French diving company COMEX.
The “Double Red” nickname comes from the two lines of red text on the dial, reading “Sea-Dweller” and “Submariner 2000.” These red lines set the 1665 apart from later Sea-Dweller models, which featured only white text. The red print has become one of the most sought-after dial variations in vintage Rolex collecting, contributing significantly to the model’s desirability and premium pricing.
Under the hood, the 1665 is powered by the Caliber 1575, a COSC-certified automatic movement known for its durability, hacking seconds function, and 48-hour power reserve. The watch also features a thicker stainless steel case and domed acrylic crystal, built to withstand pressure up to 610 meters (2,000 feet)—a major leap over the standard Submariner’s 200-meter rating at the time.
From an investment perspective, the Double Red Sea-Dweller is considered a blue-chip vintage Rolex, often topping collectors’ wish lists due to its low production numbers, unique dial configuration, and tool-watch provenance. According to auction records and private sales, prices for well-preserved examples have consistently climbed over the last decade.
As of 2025, vintage Rolex 1665s typically trade between $40,000 and $70,000, with mint-condition, unpolished models with original box and papers commanding significantly more—sometimes exceeding $100,000, especially if they feature rare dial variants like the Mark I or Mark II.

4. Rolex Submariner Ceramic (116610/116610LN)
The Rolex Submariner 116610LN, commonly known as the Ceramic Submariner, marked a pivotal moment in the evolution of Rolex’s most iconic dive watch. Introduced in 2010 and produced until 2020, this reference brought the Submariner into the modern era by integrating cutting-edge materials and refined case proportions—all while preserving the model’s classic aesthetic.
Powering the 116610LN is the Rolex Caliber 3135, a movement renowned for its accuracy, robustness, and long-standing service record. With a 48-hour power reserve, Parachrom hairspring, and COSC certification, the Caliber 3135 is engineered for both everyday wear and extreme conditions. Its resistance to shocks and magnetic fields further enhances the Submariner’s reputation as a true tool watch.
The standout feature of the 116610LN is its Cerachrom ceramic bezel, which replaced the aluminum insert used in earlier references. This ceramic material is virtually scratch-proof and UV-resistant, meaning it maintains its deep black color and gloss over time without fading. The engraved numerals and markers are coated in platinum, enhancing both legibility and luxury.
The bracelet was also upgraded with Rolex’s Glidelock extension system, allowing wearers to fine-tune the fit in 2mm increments without tools—a favorite feature among both divers and everyday users. With its 40mm Oystersteel case and 300 meters of water resistance, the 116610LN remains one of the most versatile and durable Submariners ever made.
From an investment standpoint, the Submariner Ceramic has performed strongly. Since its discontinuation in 2020, demand has surged, particularly among collectors looking for a modern Submariner with the now-retired Caliber 3135. As of 2025, pre-owned models typically trade between $13,000 and $17,000, with full-set examples in mint condition commanding the highest prices.
According to our analysts, prices for the 116610LN have appreciated by 15–20% since its discontinuation.

5. Rolex Submariner Hulk (116610LV)
The Rolex Submariner 116610LV, affectionately known as the “Hulk,” is one of the most distinctive and collectible Submariner references in recent history. Introduced in 2010 and discontinued in 2020, the Hulk gained instant popularity for its bold aesthetic and has since evolved into a modern classic, prized for both its visual impact and its investment appeal.
Like its black-bezel counterpart, the 116610LN, the Hulk is powered by the Rolex Caliber 3135, one of the most reliable and time-tested movements in Rolex’s catalog. The COSC-certified automatic movement offers a 48-hour power reserve, a Parachrom hairspring for superior shock and magnetic resistance, and quick-set date functionality, ensuring the same level of precision and durability that has made the Submariner a professional-grade dive watch for decades.
What truly sets the Hulk apart is its green sunburst dial and matching green Cerachrom bezel. The vibrant color combination marked a significant departure from the traditional black Submariner aesthetic, making the Hulk one of the most instantly recognizable and visually unique models in the collection. Its 40mm Oystersteel case, Maxi dial, and Glidelock clasp complete the package, offering both bold style and everyday practicality.
From an investment standpoint, the Submariner Hulk has performed exceptionally well since its discontinuation in 2020. Initially retailing for around $9,350, market values have since nearly doubled, driven by its short production span and growing collector demand.
As of 2025, pre-owned models typically sell for between $18,000 and $22,000, with full-set examples (including original box and papers) and unpolished pieces commanding premiums. Some near-mint examples have even crossed the $25,000 mark in auction settings and private sales.
According to market data from our analysts, the Hulk has appreciated by over 100% in the past five years, making it one of the top-performing modern Submariners in terms of return on investment.
Its scarcity, combined with its iconic color scheme, continues to attract new collectors and seasoned investors alike.

6. Submariner 50th Anniversary (16610LV)
Released in 2003 to commemorate the 50th anniversary of the Rolex Submariner, the 16610LV, affectionately known as the “Kermit,” marked a bold departure from the traditional Submariner design with its green aluminum bezel insert paired with a classic black dial. At the time, the color choice was controversial, but over the years it has become one of the most sought-after modern Submariner references, appreciated for both its historical significance and its distinct aesthetic.
Mechanically, the 16610LV is powered by the Rolex Caliber 3135, a proven and reliable automatic movement that was a mainstay in Rolex’s lineup for decades. With a 48-hour power reserve, COSC certification, and Rolex’s renowned shock and magnetic resistance, the movement ensures exceptional performance for daily use or collection display.
Visually, the Kermit stands out not only for its green bezel, but also for being the first Submariner to feature the “Maxi” dial—with larger hour markers and hands, enhancing legibility and giving the watch a more modern presence. Housed in a 40mm stainless steel case with a unidirectional bezel and Oyster bracelet, the 16610LV maintains the robust dive watch credentials that define the Submariner line.
Although not officially designated a limited edition, the Kermit was produced for only seven years, from 2003 to 2010, making it a relatively rare transitional model.
Early production pieces, particularly those from the first year (“Flat 4” bezels), are especially desirable and can command significant premiums over later variants.
From an investment standpoint, the Kermit has demonstrated strong long-term appreciation. After being discontinued in 2010 and followed a decade later by the “Cermit” (126610LV), interest in the original 16610LV has only intensified. As of 2025, well-maintained examples typically sell for $15,000 to $20,000, with full-set, unpolished, or early-production models exceeding $22,000 to $25,000 depending on condition and rarity.
For collectors seeking a Submariner with historical importance, a unique design twist, and proven market performance, the Rolex 16610LV Kermit is an ideal choice.
Factors Affecting Submariner Value
Several factors influence the value of a Rolex Submariner, whether it’s a vintage or modern model. Understanding these factors can help investors make informed decisions and maximize their return on investment.
- Condition and Provenance: As with all luxury watches, the condition of a Submariner is one of the most important factors that affect its value. Watches in excellent condition, with minimal signs of wear, will always command a premium in the secondary market. Similarly, Submariners that come with their original box, papers, and documentation are more desirable, as this helps verify their authenticity and adds to their investment potential.
- Market Trends and Demand: The value of Submariners is influenced by market trends and collector demand. Models that have been discontinued or were produced in limited quantities tend to see the most significant appreciation in value. Additionally, vintage models that have developed a patina—the natural aging of the dial and hands—are often more valuable to collectors, as this adds to the watch’s uniqueness and character.
- Expert Opinions and Recommendations: According to experts in the luxury watch industry, the Rolex Submariner remains one of the best models for investment due to its timeless design, brand prestige, and consistent demand. Experts recommend focusing on vintage models for those looking to make a significant long-term investment, as these are becoming increasingly rare and valuable.

The Best Rolex Submariner Model for Investment in 2025
After analyzing various Submariner models, both vintage and modern, it’s clear that the Rolex Submariner remains one of the most reliable and profitable luxury watches for investment.
Whether you prefer the historical significance of vintage Submariners like the 5512 or the modern appeal of the Ceramic Submariner (116610), each model offers its own unique investment potential.
Best Vintage Submariner for Investment: Rolex Submariner 5512 – For those seeking a vintage Submariner with long-term value, the Rolex Submariner 5512 is an excellent choice. Its association with iconic figures like Steve McQueen, combined with its rarity and historical significance, makes it a highly collectible watch. Vintage models in good condition with original parts and documentation have already shown significant appreciation and are expected to continue rising in value.
Best Modern Submariner for Investment: Rolex Submariner Hulk (116610LV) – Among modern Submariners, the Rolex Submariner Hulk stands out as one of the best investment options. Its bold green dial and bezel, combined with its relatively short production run, have made it highly desirable in the secondary market. Since its discontinuation in 2020, the Hulk’s value has skyrocketed, and this trend is likely to continue as collectors seek out this unique model.
Best Limited Edition Submariner for Investment: Comex Submariner – For collectors interested in rare and limited-edition models, the Comex Submariner is a standout choice. Its exclusivity, professional diving history, and rarity make it one of the most sought-after Submariners in the world. While it requires a significant upfront investment, the Comex Submariner’s value is expected to increase dramatically over time.
FAQ
Is buying a Rolex Submariner a good investment?
Yes, buying a Rolex Submariner is considered a solid investment. Known for its timeless design, durability, and strong demand, the Submariner consistently holds or even appreciates in value over time. As one of Rolex’s most iconic models, it combines luxury with practicality, making it a highly sought-after piece both for collectors and as a long-term investment.
What is the hardest Submariner to get?
The hardest Submariner to get is the Rolex Submariner Ref. 126610LN (the stainless steel model). Due to its high demand and limited production, retailers often receive only a small number of these watches each year, leading to long waiting lists. Its classic design and desirability make it one of the most sought-after models.