Persuasive 2025 – Limassol, Cyprus

The 20th International Conference on Persuasive Technology is set to take place from May 5-7, 2025, in Limassol, Cyprus.

This prestigious event brings together experts, researchers, and professionals from around the world to explore the latest developments and applications in persuasive technology—a field dedicated to designing digital tools that influence user behavior in a positive and ethical manner.

Overview of the 20th International Conference on Persuasive Technology

The International Conference on Persuasive Technology is a premier event in the field, marking its 20th anniversary in 2025.

This milestone event will be hosted in Limassol, Cyprus, a city known for its rich history, vibrant culture, and growing reputation as a hub for technology and innovation. The conference will provide a platform for sharing cutting-edge research, discussing emerging trends, and exploring the ethical considerations that come with designing technology intended to influence human behavior.

Over the years, the conference has grown significantly, attracting a diverse group of participants including academics, practitioners, industry leaders, and policymakers.

The 2025 edition is expected to build on this legacy, offering a comprehensive program that includes keynote presentations, panel discussions, workshops, and networking sessions.

Key Themes and Objectives of the 20th International Conference on Persuasive Technology

The conference will cover several critical themes, each essential to advancing the understanding and application of persuasive technology. These themes include:

1. Designing Technology for Behavior Change: At the core of persuasive technology is the design of digital systems that encourage positive behavior changes. The conference will delve into how principles of psychology, behavioral science, and human-computer interaction are applied to create effective persuasive technologies. Case studies and research findings will illustrate how these technologies are being used in various domains, such as health, education, and environmental sustainability.
   
   
2. Health and Well-being: One of the most significant areas where persuasive technology is making an impact is in health and well-being. Sessions will focus on how digital tools, such as mobile apps and wearable devices, are being used to promote healthier lifestyles, manage chronic conditions, and improve mental health. The discussions will cover the design challenges, effectiveness, and future potential of these health interventions.
   
   
3. Sustainability and Environmental Impact: Persuasive technology also plays a crucial role in promoting sustainable behaviors. The conference will explore how digital platforms can encourage individuals and organizations to adopt more environmentally friendly practices, from reducing energy consumption to minimizing waste. Attendees will learn about innovative approaches to using technology for sustainability and the measurable impacts of these efforts.
   
   
4. Education and Learning Technologies: The use of persuasive technology in education is transforming how students engage with learning materials and how educators motivate their students. The conference will highlight the latest developments in educational technology, including gamification, adaptive learning systems, and personalized learning environments. These tools aim to enhance student engagement, motivation, and learning outcomes.
   
   
5. Ethical Considerations in Persuasive Technology: As persuasive technology becomes more prevalent, ethical concerns about manipulation and user autonomy are increasingly important. The conference will address these issues, exploring how designers can balance influence with respect for user agency. Discussions will include frameworks for ethical design, the potential for misuse of persuasive technologies, and strategies for ensuring that these tools are used responsibly.
   
   
6. Emerging Trends and Future Directions: The field of persuasive technology is constantly evolving, with new trends and innovations emerging regularly. The conference will provide a forward-looking perspective on the future of persuasive technology, including the potential applications of artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT) in creating more sophisticated and effective persuasive systems.
   
   

Who Should Attend the 20th International Conference on Persuasive Technology?

The conference is designed for a broad audience, including:

• Researchers and Academics: Those conducting research in psychology, human-computer interaction, behavioral science, and related fields, who are interested in the latest findings and methodologies in persuasive technology.
  
  
• Designers and Developers: Professionals involved in creating digital products and services, particularly in health, education, and sustainability, who want to incorporate persuasive techniques into their work.
  
  
• Healthcare Professionals: Individuals interested in how technology can be leveraged to improve health outcomes through behavior change, including digital health innovators and public health experts.
  
  
• Educators and Learning Technologists: Educators, instructional designers, and developers in the edtech space who are looking to enhance learning experiences through persuasive technology.
  
  
• Policy Makers and Ethicists: Those responsible for developing policies related to technology and behavior, as well as ethicists concerned with the implications of persuasive technology on society.
  
  

Featured Speakers and Sessions

The 20th International Conference on Persuasive Technology will feature a distinguished lineup of speakers from across the globe, including leaders in behavioral science, technology design, and digital health. Some of the key sessions include:

• Behavior Change Design: A keynote session exploring how behavioral theories are applied in the design of persuasive technologies, featuring successful case studies and lessons learned.
  
  
• Persuasive Health Interventions: Discussions on the latest digital tools designed to promote health and well-being, focusing on mobile apps, wearables, and other digital health innovations.
  
  
• Sustainability and Technology: A session dedicated to how technology can drive sustainable behavior changes, with examples of platforms and tools that have made a significant impact.
  
  
• Ethics and Persuasive Design: A deep dive into the ethical implications of designing technology that influences behavior, with a focus on ensuring user autonomy and preventing manipulation.
  
  
• The Future of Persuasive Technology: Insights into emerging technologies that are poised to shape the future of persuasive technology, including AI, VR, and IoT.
  
  

Networking and Collaboration Opportunities

One of the most valuable aspects of the conference is the opportunity to network and collaborate with peers from around the world. The event will feature dedicated networking sessions, workshops, and poster presentations, providing ample opportunities for attendees to connect, share ideas, and explore potential collaborations.

Location: Limassol, Cyprus

The 20th International Conference on Persuasive Technology will be held in Limassol, Cyprus, a city known for its historical significance, cultural vibrancy, and growing tech scene. Limassol offers a unique blend of ancient history and modern innovation, making it an ideal location for this international conference.

The venue will provide state-of-the-art facilities to ensure a productive and engaging experience for all attendees.

How to Register

Registration for the 20th International Conference on Persuasive Technology is now open. Early registration is highly recommended due to the high demand for this event. By registering early, participants can secure their spot and take advantage of discounted rates. The registration fee includes access to all conference sessions, networking events, and conference materials.

To register, visit the official Persuasive Technology 2025 website and complete the online registration form. The website also provides additional information on the event schedule, speakers, and accommodation options in Limassol.