The Prodexpo 2024 conference is scheduled to take place from October 21-22, 2024, in Athens, Greece. Recognized as one of the most significant real estate events in Southeastern Europe, Prodexpo serves as a critical meeting point for professionals, investors, developers, and policymakers who are shaping the future of real estate and urban development in the region.
This annual event, which has become a cornerstone in the Greek real estate calendar, offers unparalleled insights into market trends, investment opportunities, and the latest developments in property and urban planning.
What is Prodexpo?
Prodexpo is an influential real estate conference and exhibition that brings together a diverse range of stakeholders from the real estate, construction, finance, and government sectors. The event is organized by the Boussias Communications group and has been a key fixture in the Greek real estate industry for over two decades.
It provides a platform for dialogue, networking, and knowledge exchange among top-tier professionals, making it an essential event for anyone involved in real estate development, investment, and policy in Greece and beyond.
The conference features a robust program of keynote speeches, panel discussions, workshops, and exhibitions, all designed to address the most pressing issues in the real estate market. Topics range from the impact of economic policies on real estate to the role of technology in transforming urban landscapes.

Key Themes and Objectives of Prodexpo 2024
Prodexpo 2024 will focus on several key themes that reflect the current challenges and opportunities in the real estate market. These themes include:
- Urban Development and Infrastructure: With urbanization continuing to rise, the need for sustainable urban development is more critical than ever. Prodexpo will explore how cities can adapt to growing populations while ensuring quality of life and environmental sustainability. Discussions will cover infrastructure investments, smart city initiatives, and the integration of green spaces into urban planning.
- Real Estate Investment Opportunities: The conference will provide an in-depth analysis of the Greek real estate market, highlighting the most promising sectors for investment. Attendees will gain insights into commercial and residential property trends, the impact of tourism on real estate, and emerging markets within the country. This theme will also explore international investment flows into Greece and how foreign investors can navigate the local market.
- Sustainability and Green Building: As environmental concerns grow, the real estate industry faces increasing pressure to adopt sustainable practices. Prodexpo 2024 will highlight the latest advancements in green building technologies, energy efficiency, and sustainable urban planning. Attendees will learn about the economic benefits of sustainable development and how to implement green practices in their projects.
- Digital Transformation in Real Estate: Technology continues to revolutionize the real estate industry, and Prodexpo will delve into how digital tools are being used to enhance property management, sales, and development. Sessions will cover topics such as Proptech innovations, the use of big data in real estate, and the impact of artificial intelligence on property valuation and market analysis.
- Regulatory and Policy Frameworks: Understanding the regulatory environment is crucial for real estate developers and investors. Prodexpo 2024 will offer a detailed look at the latest policy changes affecting the real estate market in Greece, including tax reforms, zoning laws, and urban planning regulations. Experts will discuss how these policies impact investment decisions and project development.
Who Should Attend Prodexpo 2024?
Prodexpo 2024 is designed for a wide range of professionals involved in the real estate and urban development sectors, including:
- Real Estate Developers and Investors: Professionals looking to explore new opportunities in the Greek and Southeastern European markets, gain insights into market trends, and network with potential partners and clients.
- Architects and Urban Planners: Individuals interested in the latest trends in sustainable urban development, smart city initiatives, and infrastructure planning.
- Government Officials and Policymakers: Representatives from local and national governments involved in urban planning, housing policy, and real estate regulation.
- Construction and Engineering Firms: Companies engaged in building and infrastructure projects, looking to stay updated on industry developments and forge new business relationships.
- Financial Institutions and Advisors: Banks, investment firms, and financial advisors specializing in real estate finance and investment, seeking to understand the economic and regulatory landscape in Greece.
Featured Speakers and Sessions
Prodexpo 2024 will feature a lineup of distinguished speakers, including top executives from leading real estate firms, government officials, urban planners, and technology innovators. These experts will share their insights on the most pressing issues in the real estate market, offering practical advice and strategies for navigating the current landscape.
Key sessions at the conference will include:
- The Future of Urban Development: A comprehensive exploration of how cities are evolving in response to demographic changes, technological advancements, and environmental challenges. This session will feature case studies of successful urban development projects from around the world.
- Investing in Greek Real Estate: An in-depth analysis of the opportunities and risks associated with investing in the Greek real estate market. This session will cover both the residential and commercial sectors, offering insights into the most promising areas for investment.
- Sustainability in Real Estate: A session dedicated to exploring the economic and environmental benefits of sustainable building practices. Experts will discuss how developers can incorporate sustainability into their projects while maximizing returns.
- Digital Innovation in Real Estate: A look at how digital tools are transforming the real estate industry, from property management software to AI-driven market analysis. This session will feature demonstrations of the latest Proptech innovations.
Networking and Business Opportunities
Networking is a crucial element of Prodexpo 2024. The event provides numerous opportunities for attendees to connect with industry peers, potential clients, and business partners. Networking sessions, coffee breaks, and social events are designed to facilitate meaningful connections and discussions.
The exhibition area will also allow companies to showcase their latest projects, products, and services to a targeted audience of industry professionals.
The conference’s format encourages interaction, with Q&A sessions following each panel discussion, allowing attendees to engage directly with speakers and experts.
Whether you are looking to expand your professional network, explore new business opportunities, or simply stay informed about the latest industry trends, Prodexpo 2024 offers the ideal environment.
Location: Athens, Greece
Prodexpo 2024 will take place in Athens, Greece’s capital and one of the oldest cities in the world. Athens is a city known for its rich history, vibrant culture, and dynamic economy.
As a hub for international business and tourism, Athens provides the perfect backdrop for a conference focused on real estate and urban development.
The venue for Prodexpo 2024 offers state-of-the-art facilities, ensuring a comfortable and productive experience for all attendees.
Located in the heart of Athens, the venue is easily accessible by public transport and is surrounded by a wide range of hotels, restaurants, and cultural attractions, making it convenient for both local and international participants.
How to Register
Registration for Prodexpo 2024 is now open. Early registration is recommended due to the high demand for this event. By registering early, participants can secure their spot and take advantage of discounted rates. The registration fee includes access to all conference sessions, networking events, and materials.
To register, visit the official Prodexpo 2024 website and complete the online registration form. The website also provides additional information on the conference agenda, speakers, and accommodation options in Athens.





