Editorial Policy
How The Luxury Playbook researches, writes, edits, and publishes — and our position on AI, sourcing, and independence.
Purpose
The Luxury Playbook is an independent editorial publication covering real estate, equities, fine assets, and private wealth. This policy sets out how we research, write, review, and publish — so that readers, subject-matter experts, and partners know exactly what we stand behind and how.
Editorial independence
Our editorial decisions are made by our editorial team. No commercial partner, advertiser, sponsor, or subject of our coverage is shown articles before publication, and none is granted editing rights. Partners may suggest topics; we decide whether and how to cover them.
When an article is produced in collaboration with a commercial partner, it is labelled in the byline area and at the foot of the page with the exact wording "Produced in partnership with [Brand]". Paid outbound links in those pieces use the HTML attribute rel="sponsored", as required by Google's Webmaster Guidelines and the United States Federal Trade Commission's endorsement rules.
Who writes for us
Every article on The Luxury Playbook carries a named byline. We do not use pseudonymous bylines, generic desk names, or synthetic author identities. Our editorial team is listed in full on the Meet the Team page, and each author has a dedicated biography at /author/[slug]/ detailing their background, credentials, and topic specialisms.
We also publish commissioned pieces from guest contributors who are recognised subject-matter experts in their fields. Guest contributors are clearly attributed, and their professional affiliations are disclosed at the foot of every piece they write.
How we source
Our reporting favours primary sources: directly attributed interviews, first-person analysis by named authors with verifiable expertise in the subject, public regulatory filings, and data we can trace to an original publisher. Where we cite secondary aggregators (Knight Frank, Liv-ex, Chrono24, Art Basel, auction-house results), we name the source inline and link to it.
Quotes from identified individuals are either given to us directly or taken from a named, citeable source. We do not fabricate quotes, attributions, or sources under any circumstances.
How we edit
Every article passes through the following stages before publication:
- Draft: written by a named author with topic expertise.
- Editorial review: read by the Head of Editorial or a designated editor, who checks accuracy, sourcing, structure, and tone.
- Fact-check: every verifiable claim (numbers, dates, quotes, attributions) is checked against its source. See our Fact-Check Process for details.
- Copy pass: grammar, style, and clarity.
- Publish: article is published with byline, category assignment, and structured metadata.
Our position on AI
We do not publish articles that are autonomously generated by artificial intelligence, and no article on The Luxury Playbook is signed by a non-human author. Our editorial team may use AI tools — for example, for transcription, background research, grammar checks, or formatting — but these tools never replace the writer's own analysis, judgement, or voice. Every published article reflects the thinking of the named human author.
Corrections and updates
When an article contains a factual error, we correct it and add a dated note at the foot of the article describing what was changed and when. Substantial updates are flagged with a "Last updated" timestamp below the byline. See our Corrections Policy for how to report an error.
Ethics
Our team follows the principles set out in our Ethics Policy: editorial independence from commercial interests, full disclosure of potential conflicts, no acceptance of gifts or hospitality from subjects of coverage beyond normal press access, and transparent handling of affiliate relationships.
Questions
Questions about this policy, or about a specific article, can be sent to connect@theluxuryplaybook.com. We acknowledge every submission within five business days.