Irina Volfson

Irina Volfson is an entrepreneur, innovation strategist and experience architect specializing in luxury, hospitality, consumer products, and emerging business ecosystems. As founder of Magnatist, she advises organizations on growth strategy, commercialization, customer experience, and the development of products, services, and ventures designed for long-term value creation. Her work has also spanned private client advisory, luxury travel, lifestyle experiences, and affluent consumer behavior, providing a unique perspective on the evolving relationship between wealth, consumption, and culture. At The Luxury Playbook, she writes about wealth, luxury, business, consumer trends, hospitality, real estate, and the industries shaping the future of affluence.