The Luxury Playbook
Partnerships

Put your brand where wealth reads

The Luxury Playbook covers prime property, collecting, yachting, markets and private wealth for an international audience of investors, collectors and high-net-worth readers deploying capital across real assets and markets. Our partners reach them through editorial, not banner ads.

1.2MUnique readers a year
1MArticle views a month
130K+Unique monthly readers
950+Articles published
Why partners choose us

Brand-aligned content that keeps working

Credibility by association. Your brand appears alongside reporting on prime markets, serious collecting and private wealth, written for readers who act on what they read.

A readership you cannot buy with display ads. Affluent and high-net-worth readers across our core markets: Cyprus, United Arab Emirates, Greece, Israel, United States, United Kingdom, Germany, Canada.

Content that lasts. Features stay on the site permanently and reach new readers long after the launch week, rather than disappearing when a campaign ends.

Our readers

Who reads The Luxury Playbook

Affluent (48%), high-net-worth (35%) and very-high-net-worth (17%) readers, from Dubai to London to Monaco.

68%Men
32%Women
41Average age
  • 51%invest in watches
  • 43%own two or more properties
  • 38%invest in real estate
  • 35%invest in art
  • 16%collect wine
  • 21%fly private for business or leisure
  • 62%own businesses
  • 29%own a company with over 13M in annual turnover
  • 18%own family offices
  • 41%trade or invest in stocks, ETFs or crypto
  • 31%invest in start-ups
  • 87%are actively looking to invest excess capital

Reader profile from The Luxury Playbook 2026 media kit.

Who we work with

Brands our readers already look for

Real estate

  • Agencies
  • Developers
  • Projects
  • Property platforms
  • Property start-ups
  • Service providers

Wealth and markets

  • Wealth managers
  • Banks
  • Investment companies
  • Trading platforms
  • FX brokers
  • Trading tools

Luxury and collecting

  • Luxury retailers
  • Lifestyle brands
  • Yacht charters
  • Art companies

Business

  • Founders and executives
  • Consulting firms
  • Law firms
  • B2B providers
  • Conferences and events
How it works

From brief to publication

  1. Choose a format

    Each format below shows what it includes, an example and what it costs. Press Book on the one you want.

  2. Share your brief

    Tell us your story, your audience and what you want readers to take away.

  3. Review and approve

    Every piece is sent to you before publication for your feedback and approval.

  4. Publish and share

    We publish it and share it with our newsletter readers and social followers.

What we offer

Eight ways to work with us

Each format is shown below with a published page from The Luxury Playbook, to illustrate how it looks and what it includes.

01Sponsored native article

Your story, told by our editors

A permanent article written by our editorial team around your brand or narrative.

€750 per articleSee the example ↓02Executive profile feature

A portrait of the people behind the brand

A long-form profile of your chief executive, founder or partner in Leadership Voice.

€1,200 per featureSee the example ↓03Best-of and listicle feature

A place among the names that matter

A named placement in a curated ranking article for high-intent searches.

€650 to €950 per placementSee the example ↓04Press release and announcement

News worth making public

Partnerships, launches, funding rounds, appointments or any milestone, published in the Bulletin.

€500 per releaseSee the example ↓05Educational articles and author profile

Your expertise, under your name

A series of articles under your expert’s byline, with a permanent author profile.

€400 per article, minimum four articlesSee the example ↓06Directory Preferred Partner

Inside every article in your sector

Your firm shown first, with a Preferred Partner badge, in the directory box inside every article we publish in your sector.

€2,500 per yearSee the example ↓07Business listing and review

A standing presence in your sector

A full editorial listing and review of your business, kept for a year.

€2,900 per listing, annualSee the example ↓08Editorial backlink placement

A link from a page that already ranks

A link to your site placed within an existing article that already ranks in search.

€400 per linkSee the example ↓
01 / Sponsored native article

Your story, told by our editors

A permanent, indexed article written by the editorial team around your brand or narrative, in the magazine’s own voice and layout. It stays on the site, ranks in search and sends qualified readers to you long after publication.

€750per article
A published native article on The Luxury Playbook. Example: Why Smart Buyers Are Investing Early in Cayman: Frank Schilling on the Pre-Construction Opportunity.

What you get

  • Written by our editorial team around your brand, your project or your view of the market, from your brief and material.
  • Backlinks to your site, with your brand named through the article and in its section headings.
  • Permanent and indexed: the article stays on the site and keeps working in search.
  • Newsletter and social distribution in The Weekly Brief and on our channels when it is published.

In this example

  • 1,962 words · 9-minute read · 10 sections
  • Secret Beach: named 5 times, 1 do-follow backlink
  • Port Zeus: named 5 times, 1 do-follow backlink
  • Key takeaways box at the top of the article
  • 3 links to supporting sources
  • Published in Investors' Lounge
Book Sponsored native article
02 / Executive profile feature

A portrait of the people behind the brand

A long-form profile of a chief executive, founder, finance director, managing director or partner, published in Leadership Voice, the section where readers meet the people behind the companies.

€1,200per featureDigital magazine cover: +€600.
A published Leadership Voice profile. Example: Talia Mckinney: Where Leadership Meets Luxury Real Estate.

What you get

  • A long-form profile of your executive, written by our editors.
  • Published in Leadership Voice, on a permanent page that ranks for your executive’s name and expertise.
  • Newsletter and social distribution to our readers and followers.
  • Optional digital magazine cover built around your executive.

In this example

  • 1,356 words · 7-minute read · 3 sections
  • Talia McKinney: named 18 times
  • Key takeaways box at the top of the article
  • 5 photographs in the article
  • 2 links to social media profiles
  • Published in Leadership Voice
Book Executive profile feature

The cover feature, as posted on social media

Cover of The Luxury Playbook Leadership Voice edition featuring Talia McKinney, December 2025Slide 2: a pull quote from Talia McKinneySlide 3: an excerpt from the profile on her work in Manhattan luxury real estateSlide 4: a photograph overlooking the Empire State Building with an excerpt from the profileSlide 5: a race photograph with an excerpt from the profile
The digital cover and carousel made for Talia McKinney, Leadership Voice edition, December 2025.
03 / Best-of and listicle feature

A place among the names that matter

A named placement in a curated ranking article for high-intent searches, such as “Best trading brokers for gold” or “Top wealth managers in Dubai 2026”, with an editorial description of what sets you apart.

€650 to €950per placementPositions 1 to 2 at €950, positions 3 to 5 at €650.
A published ranking article on The Luxury Playbook. Example: Best Property Management Options In Dubai For Busy Hosts.

What you get

  • A named placement in a curated ranking for readers comparing options in your field.
  • An editorial description of your company, written by our team.
  • A link to your site from your entry.
  • Newsletter and social distribution when the ranking is published.

In this example

  • 1,366 words · 7-minute read · 2 sections
  • 3 ranked entries, each named in its own heading
  • Key takeaways box at the top of the article
  • 9 links to supporting sources
  • Published in Bulletin
Book Best-of and listicle feature
04 / Press release and announcement

News worth making public

You provide the announcement and our team polishes it for publication in press-release format: partnerships, launches, funding rounds, appointments or any milestone worth making public.

€500per release

On the homepage, in the Bulletin

The release on its own page

A published announcement, shown in the Bulletin and on its own page. Example: International Charter Expo Celebrates Its 10th Anniversary in Amsterdam.

What you get

  • Polished by our team into a clear press release from the announcement you send.
  • Published in the Bulletin, permanently indexed.
  • Newsletter and social distribution on the day it is published.

In this example

  • 1,026 words · 6-minute read
  • International Charter Expo: named 3 times
  • Key takeaways box at the top of the article
  • 5 photographs in the article
  • 7 links to supporting sources
  • Published in Bulletin
Book Press release and announcement
05 / Educational articles and author profile

Your expertise, under your name

You provide the brief and the data; our editorial team writes, positions and publishes each article under your chosen expert’s byline, with a custom featured image. The package includes a permanent author profile page.

€400per article, minimum four articles
A published contributor profile on The Luxury Playbook. Example: Mitzi Danielson-Kaslik.

What you get

  • Articles under your expert’s byline, written by our editors from your brief and data.
  • A custom featured image for every article.
  • Your approval on every piece before publication.
  • A permanent author profile page with photo, biography and credentials.

In this example

  • 10 articles published under this byline
  • Profile page with photo, biography and credentials
  • 6 listed specialisms
  • Link to their LinkedIn profile
Book Educational articles and author profile
06 / Directory Preferred Partner

Inside every article in your sector

Every article we publish carries a box of the firms worth knowing in its subject, about 40% of the way down the page. A Preferred Partner is shown first in that box, with a badge, in every article in its sector for twelve months: not on a directory page a reader has to look for, but inside the coverage they came for.

€2,500per yearThree places per sector.
The directory box as it runs inside a published article, with our current Preferred Partner shown first. Partner profile: XM (Trading Point of Financial Instruments Ltd).

What you get

  • First in your sector's box inside every article we publish in your sector, including the archive, for twelve months.
  • A Preferred Partner badge in the box, on your sector page and on your profile.
  • A full profile page researched by our editors: ownership, people, key facts and licences, each with its source, and a link to any review we have published of you.
  • Three places per sector: scarce by design. When they are taken, the sector is closed until one leaves.
  • No say over what we write: the position is paid; the profile, our reviews and our coverage stay editorial.

In this example

  • Shown first in the Brokers & Trading Platforms box inside 143 articles
  • Preferred Partner badge in the box, on the sector page and on the profile
  • Profile page with 11 key facts, 3 named people and 13 sources
  • Profile links to our review, XM Broker In 2026: Pricing, Platforms And Regulation, Reviewed
  • 1 of 3 places taken in Brokers & Trading Platforms
Book Directory Preferred Partner

Available in 11 directory sectors

3 places in each, first come first served
  • Prime Developers3 of 3 open
  • Agencies & Brokers3 of 3 open
  • Property Management3 of 3 open
  • Watch Dealers & Auction Houses3 of 3 open
  • Wine Merchants3 of 3 open
  • Art Galleries & Advisers3 of 3 open
  • Yacht Brokers & Charter3 of 3 open
  • Wealth Managers & Family Offices3 of 3 open
  • Private Banks3 of 3 open
  • Residency & Citizenship Advisers3 of 3 open
  • Brokers & Trading Platforms2 of 3 open
07 / Business listing and review

A standing presence in your sector

A full editorial listing and review of your business, written by the editorial team, placed in the relevant section and permanently indexed.

€2,900per listing, annualInteractive coded graphs: +€180 per graph.
A published business review on The Luxury Playbook. Example: XM Broker In 2026: Pricing, Platforms And Regulation, Reviewed.

What you get

  • A full listing and review written by our editorial team.
  • Placed in the relevant section and permanently indexed.
  • A non-affiliate link to your site.
  • Optional interactive graphs built from your data.

In this example

  • 2,249 words · 13-minute read · 12 sections
  • XM: named 52 times, 5 links to xm.com
  • Published in Trading Broker Reviews
Book Business listing and review

All prices are in euros and exclude VAT.

Every piece is sent to you before publication: you review it, give feedback and approve it.

The company you keep

Recent from our newsroom

Media kit

See every format, our audience and our rates

Partnerships, sponsored features and advertising on The Luxury Playbook are managed by Unita Media, which handles our commercial relationships.

Open the media kit → (opens in a new tab)Or send us an enquiry
Book a placement

Tell us about your brief

Our partnerships team will reply within five business days with availability and next steps.

Partnerships are managed by Unita Media.