The Luxury Playbook Watch Investment Research Desk

Comprising 5 passionate specialists, the Watch Investment Research Desk explores the intersection of horology and investment. From Rolex to independent maisons, the desk tracks auction results, secondary market dynamics, and brand performance. Their research highlights how scarcity, cultural relevance, and craftsmanship shape watch values, providing collectors with actionable knowledge on both classic icons and rising investment-grade models.

Seiko 5
The Seiko 5 Proves You Don’t Need A Rolex To Invest Smart

The Seiko 5 Proves You Don’t Need A Rolex To Invest Smart

The Seiko 5 challenges one of luxury watch investing's most entrenched assumptions: that only expensive…
cartier tank
Why Owning A Cartier Tank Feels Like Investing In History

Why Owning A Cartier Tank Feels Like Investing In History

Few watches carry the cultural weight of the Cartier Tank, a timepiece whose design has…
rolex oyster perpetual
Why Collectors Are Obsessed With The Rolex Oyster Perpetual

Why Collectors Are Obsessed With The Rolex Oyster Perpetual

The Rolex Oyster Perpetual has become one of 2025's most discussed timepieces, generating buzz that…
tissot prx 2025
Collectors Love The Tissot PRX But Investors Should Think Twice

Collectors Love The Tissot PRX But Investors Should Think Twice

The Tissot PRX has become one of 2025's most talked-about watches, dominating social media feeds…
tudor pelagos 2025
The Tudor Pelagos May Be Loved By Collectors But Not By Investors

The Tudor Pelagos May Be Loved By Collectors But Not By Investors

The Tudor Pelagos presents one of horology's most fascinating contradictions: widespread collector admiration paired with…
tudor black bay 2025
Watch Collectors Are Falling In Love With The Tudor Black Bay

Watch Collectors Are Falling In Love With The Tudor Black Bay

The Tudor Black Bay has captured unprecedented attention among global collectors in recent years, riding…
tissot watches 2025
Are Tissot Watches Really A Good Investment Or Just Overhyped?

Are Tissot Watches Really A Good Investment Or Just Overhyped?

The debate rages across watch forums and collector circles: are Tissot watches a legitimate investment…
best entry level rolex watches 2025
Best Entry-Level Rolex Watches To Invest In 2026

Best Entry-Level Rolex Watches To Invest In 2026

Investing in a Rolex watch has become more than just owning a luxury timepiece; it’s…
Why The Rolex Datejust Is One Of The Smartest Investments

Why The Rolex Datejust Is One Of The Smartest Investments

The Rolex Datejust stands as one of the most underappreciated yet powerful investment opportunities in…
best rolex watches to invest in 2025
Best Rolex Watches To Invest In 2025 (Prices & ROI)

Best Rolex Watches To Invest In 2025 (Prices & ROI)

Historically, the best Rolex watches to invest in have been the Submariner, Datejust, Daytona, and…
Luxury Watches to invest in
Are Luxury Watches Still A Good Investment Before Prices Rise Further?Fine Assets

Are Luxury Watches Still A Good Investment Before Prices Rise Further?

With auction records continuing to shatter expectations and secondary market prices defying gravity for certain…
Why The Rolex Daytona Is The Hottest Watch Investment In 2025Fine Assets

Why The Rolex Daytona Is The Hottest Watch Investment In 2025

Walk into any watch boutique, browse any collector forum, or flip through luxury auction catalogs,…