What is a better watch, Hublot or Rolex? Well, when it comes to luxury watches, these two brands often spark debates, but they couldn’t be more different in terms of philosophy, design, and approach.
Rolex has long been synonymous with timeless elegance, durability, and precision, establishing itself as a symbol of tradition and excellence. On the other hand, Hublot, a relative newcomer, is renowned for its bold, avant-garde designs and innovative use of unconventional materials.
Whether you’re after an iconic classic or a modern statement piece, understanding the key differences between Rolex and Hublot can help you make an informed decision about which watch is the best investment for you.
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Rolex
Founded in 1905 by Hans Wilsdorf, Rolex has grown into one of the most iconic and respected luxury watch brands in the world. With a reputation built on precision, durability, and timeless design, Rolex has become synonymous with success and excellence. Its watches are not only considered luxury items but are also valued as reliable investments—prized for their ability to retain and even appreciate in value over time.
One of the key reasons for Rolex’s enduring success is its unwavering commitment to craftsmanship and innovation. The brand is among the few watchmakers that produce nearly every component in-house, ensuring strict quality control and unmatched consistency. Rolex’s use of 904L Oystersteel, a corrosion-resistant alloy more durable than standard stainless steel, is just one example of its focus on superior materials.
Throughout its history, Rolex has introduced numerous technological breakthroughs that have shaped the modern watch industry. These include the Perpetual rotor, which powers Rolex’s automatic movements, and the Cerachrom bezel, a virtually scratch-proof ceramic insert found in models like the Submariner and Daytona. Every Rolex movement is Superlative Chronometer-certified, guaranteeing timekeeping accuracy within -2/+2 seconds per day—a standard that exceeds most Swiss chronometers.
Rolex’s dedication to mechanical excellence is evident in its in-house movements, which are known for their durability, accuracy, and low maintenance requirements. Notable calibers include:
- Caliber 3235: Found in the Datejust, Sea-Dweller, and other models, this automatic movement offers a 70-hour power reserve and features Rolex’s Chronergy escapement, enhancing efficiency and precision.
- Caliber 4130: Powering the Daytona, this chronograph movement is widely regarded as one of the most reliable and efficient chronographs in the industry.
Beyond technical innovation, Rolex is also celebrated for its timeless design language. Models such as the Submariner, Daytona, and Datejust feature clean lines and enduring aesthetics that remain largely unchanged over decades, appealing to both seasoned collectors and newcomers to luxury watches.
Each timepiece is built with an emphasis on functionality and elegance, contributing to the brand’s widespread appeal across generations.onality and understated luxury, making their watches versatile enough for both casual and formal wear.
Hublot
Founded in 1980 by Carlo Crocco, Hublot is a relatively young brand in the luxury watch industry, but one that has made a significant and lasting impact. Known for its bold aesthetics and material innovation, Hublot quickly gained recognition for pioneering what it calls the “Art of Fusion”—a design and manufacturing philosophy that combines unconventional materials like rubber, ceramic, carbon fiber, titanium, and even sapphire crystal with traditional Swiss watchmaking craftsmanship.
One of the brand’s earliest breakthroughs came with the introduction of the natural rubber strap, which was considered revolutionary in the 1980s and has since become a defining feature of Hublot’s identity. This innovation set the tone for the brand’s future, where experimentation and avant-garde design would take center stage.
Today, Hublot continues to push boundaries with proprietary materials such as Magic Gold, a scratch-resistant gold alloy, and entirely transparent sapphire crystal cases, demonstrating the brand’s commitment to material science and visual impact.
While Rolex is known for its timeless design and in-house consistency, Hublot stands out for its modern, daring approach. This includes high-profile partnerships with major global entities such as FIFA, Ferrari, and the NBA, as well as ambassadors from the worlds of fashion, music, and sport. These collaborations have helped establish Hublot as a trendsetting brand that appeals to a new generation of collectors seeking performance with personality.
In terms of movements, Hublot uses a mix of in-house calibers and modified ETA movements, although the brand has recently invested more heavily in developing proprietary mechanisms. Two standout in-house movements include:
- Unico Movement: An automatic chronograph movement with a 72-hour power reserve and flyback chronograph function, found in flagship models like the Big Bang Unico. It represents Hublot’s growing emphasis on horological innovation and vertical integration.
- MP-11 Movement: An engineering feat offering a 14-day power reserve, driven by seven series-coupled barrels and visible through the movement’s distinctive horizontal architecture. This caliber powers the MP-11 collection, highlighting Hublot’s capacity for ultra-modern mechanical design.
Hublot’s watch designs are immediately recognizable—from their oversized cases and exposed screws to skeletonized dials that showcase the complexity of their inner workings. The Big Bang series, launched in 2005, has become a hallmark of contemporary luxury watchmaking.
With its fusion of materials, bold presence, and extensive customization options, the Big Bang encapsulates Hublot’s core philosophy and continues to be a best-seller for the brand.
Price Comparison
One of the most important considerations when choosing between Rolex and Hublot is pricing—both at retail and in the secondary market. While both brands sit comfortably in the luxury watch segment, their pricing structures, resale performance, and long-term value propositions differ significantly.
Rolex is often viewed as a more stable investment, while Hublot is recognized for its avant-garde designs and use of innovative materials, which often command a higher entry price at retail.
Rolex watches are renowned not only for their craftsmanship and heritage but also for their exceptional resale value. According to data from our analysts, Rolex models retain an average of 85% to 120% of their retail price on the secondary market, with many even appreciating over time—particularly discontinued or high-demand references.
Current Rolex Price Ranges (2025 Estimates):
- Entry-Level Rolex (Oyster Perpetual): $5,000 – $7,000
- Mid-Range Rolex (Submariner, Explorer, GMT-Master II): $8,000 – $22,000
- High-End Rolex (Daytona, Sky-Dweller, Yacht-Master II): $14,000 – $60,000+
Popular models like the Submariner 116610LN have appreciated from an original retail of around $8,500 to over $13,000–$17,000 in the secondary market. Meanwhile, models such as the Daytona 116500LN can fetch upwards of $30,000, nearly doubling their retail price due to sustained demand and limited supply.
Hublot watches, while often priced higher at retail due to the brand’s use of exotic materials (like Magic Gold, sapphire crystal cases, and carbon fiber), generally do not perform as strongly in the resale market. According to the same data, Hublot watches retain an average of 60% to 75% of their retail value, depending on the model and market trends.
Current Hublot Price Ranges (2025 Estimates):
- Entry-Level Hublot (Classic Fusion): $7,000 – $10,000
- Mid-Range Hublot (Big Bang, Spirit of Big Bang): $12,000 – $20,000
- High-End Hublot (MP-11, Big Bang Ferrari, Sapphire Editions): $40,000 – $80,000+
High-concept pieces like the MP-11 or Big Bang Tourbillon Sapphire can reach prices well over $100,000, but limited demand and a narrower collector base often result in significant depreciation once the watch hits the secondary market. Even popular models like the Big Bang Unico, which retail for around $14,000–$18,000, typically resell for $10,000–$13,000, depending on condition and edition.
While Hublot offers cutting-edge design, limited editions, and bold material innovations, its watches tend to depreciate more quickly on the resale market. By contrast, Rolex remains a benchmark for value retention, with models frequently appreciating over time thanks to brand prestige, limited supply, and broad collector demand.
For those prioritizing long-term investment and resale value, Rolex holds a significant edge. However, for enthusiasts drawn to modern styling, bold aesthetics, and unconventional materials, Hublot offers a uniquely compelling luxury experience—albeit one better appreciated for personal enjoyment than financial return. are more about innovation and fashion-forward designs, which can make their resale value more volatile.
Iconic Models Comparison
Both Rolex and Hublot have produced a range of standout timepieces that have captivated collectors, enthusiasts, and luxury watch buyers around the world. While Rolex is revered for its classic design language, durability, and long-term investment potential, Hublot is celebrated for its bold aesthetics, innovative materials, and modern appeal.
Rolex Submariner vs. Hublot Big Bang
The Rolex Submariner is the quintessential dive watch—renowned for its 300-meter water resistance, robust Oystersteel case, and clean, timeless design. It’s a versatile choice that suits formal wear just as well as adventure gear. The Submariner’s consistent resale value and enduring popularity make it a solid investment.
The Hublot Big Bang, in contrast, is a bold, avant-garde statement piece. With its skeletonized dial, exposed screws, and wide array of material combinations (ceramic, carbon fiber, sapphire), it appeals to those who want a cutting-edge, attention-grabbing design. While not as versatile or investment-friendly as the Submariner, it excels in style and innovation.
Rolex Daytona vs. Hublot Classic Fusion Chronograph
The Rolex Daytona is one of the most revered chronographs in horological history, known for its motorsports roots, iconic tachymeter bezel, and exceptional in-house Caliber 4130 movement. It consistently ranks among the most collectible watches in the world, with many models selling well above retail on the secondary market.
On the other hand, the Hublot Classic Fusion Chronograph offers a minimalist, modern design with a variety of case materials and a slim profile. While it doesn’t match the Daytona in heritage or resale strength, it provides excellent aesthetic variety and is ideal for those seeking understated luxury with modern flair.
Rolex GMT-Master II vs. Hublot Spirit of Big Bang
The Rolex GMT-Master II is a traveler’s dream watch, featuring dual time zone functionality, a robust ceramic bezel, and a highly efficient in-house movement. Its durability and legacy—paired with variants like the Pepsi and Batman bezels—have helped it become a favorite among both frequent flyers and collectors.
Meanwhile, the Hublot Spirit of Big Bang offers a more futuristic aesthetic with its tonneau-shaped case and skeletonized dial. Featuring the HUB4700 movement, this watch is technically impressive and visually striking, appealing to collectors looking for a piece that breaks away from traditional silhouettes.
Resale Value and Investment
For many luxury watch buyers, one of the most critical factors—beyond design and brand reputation—is how well a watch retains or appreciates in value over time. When it comes to resale value and long-term investment potential, Rolex and Hublot offer vastly different experiences.
Rolex is widely considered a benchmark for value retention in luxury horology, while Hublot, known for its innovation and modern appeal, tends to cater more to aesthetic and stylistic preferences than long-term financial gain.
Rolex
Rolex has earned its place as one of the most trusted brands in the world of watch investment. This reputation stems from a combination of global brand recognition, high demand, limited supply of key models, and slow, deliberate product evolution, which ensures both modern and vintage Rolex watches maintain long-term desirability.
Models like the Submariner, Daytona, and GMT-Master II have become icons not only for their design but also for their performance on the secondary market. Rolex’s production constraints, waitlists at authorized dealers, and consistency in design contribute to price premiums in the resale market.
- Rolex Submariner (116610LN): Originally retailed around $8,500; now trades for $13,000–$17,000 depending on condition.
- Rolex Daytona (116500LN): Initially sold for $12,000, this model can fetch $30,000–$40,000+ today due to extreme demand.
- Rolex Hulk (116610LV): After discontinuation in 2020, values soared from $9,350 retail to $18,000–$25,000 on the secondary market.
Even entry-level models like the Oyster Perpetual and Datejust tend to retain between 85% to 110% of their original retail price.
Their timeless design, availability of multiple sizes, and strong brand equity make them safe, long-term assets for both collectors and investors.
Hublot
While Hublot commands attention with its bold, contemporary designs and innovative materials such as Magic Gold and sapphire crystal cases, it has not traditionally performed as well as Rolex in terms of resale value. This is due to factors such as its younger brand history, higher initial retail prices, and a frequent release cycle that dilutes long-term collector interest.
Many Hublot watches experience immediate depreciation once purchased. On average, Hublot models retain 50% to 70% of their retail value, though this varies depending on the model and market timing.
- Hublot Big Bang Unico: Retailing at $14,000–$18,000, often resells for $9,000–$12,000.
- Hublot Classic Fusion Chronograph: Priced at $7,000–$10,000, but typically trades between $4,000–$6,000 in the secondary market.
There are, however, notable exceptions. Limited-edition collaborations—particularly those with Ferrari, Richard Orlinski, or featuring exotic materials—have seen stronger performance. For example, the MP-11 with a 14-day power reserve or sapphire crystal editions can hold value better due to their exclusivity and technical complexity.
Still, these represent a small segment of Hublot’s overall portfolio, and returns are often volatile and trend-dependent rather than stable.
Quality and Mechanisms
When comparing Rolex and Hublot, one of the most defining differences lies in their approach to movement manufacturing. Rolex is celebrated for its in-house calibers built for precision, durability, and long-term reliability, while Hublot focuses on pushing mechanical boundaries, often blending avant-garde complications with futuristic design.
Rolex movements are synonymous with reliability. All of its calibers are developed and manufactured in-house and are known for robust construction, serviceability, and chronometric performance. Rolex movements are Superlative Chronometer-certified, meaning they are regulated to an accuracy of –2/+2 seconds per day, which exceeds the standard COSC certification.
One of the most notable examples is the Caliber 3235, which powers models such as the Sea-Dweller, Datejust, and Submariner Date. This movement features the Chronergy escapement, which improves energy efficiency by 15%, and offers a 70-hour power reserve—nearly three days of autonomy. It also includes the Parachrom hairspring, which is highly resistant to shocks and magnetic fields, improving overall stability and reliability.
In addition to movement performance, Rolex’s use of 904L Oystersteel, Cerachrom ceramic bezels, and the Triplock/Oyster case system ensures that its calibers remain protected and functional under demanding conditions such as deep-sea diving or high-altitude travel.
Hublot, while lacking the same long history in movement development, has made significant progress in recent years through substantial investment in technical innovation. Its in-house movements, such as the Unico and MP-11, are designed to impress with complexity and bold aesthetics rather than serve as mass-produced calibers.
The Unico movement, featured in models like the Big Bang Unico, includes a 72-hour power reserve and a flyback chronograph function. It also has a column wheel and double-clutch mechanism visible from the dial side, reinforcing Hublot’s emphasis on visual engagement. Its modular design allows for additional complications, adding to its flexibility.
The MP-11 movement pushes boundaries even further. Found in the MP-11 series, this caliber features a remarkable 14-day power reserve, achieved through seven series-coupled barrels. The movement’s lateral layout, visible through the dial, showcases Hublot’s passion for design transparency and experimental mechanics.
These calibers reflect Hublot’s commitment to innovation and mechanical artistry. However, because they are produced in lower volumes and are relatively newer to the market, they lack the decades-long track record for long-term reliability that Rolex calibers such as the 3135 and 4130 have earned.
In short, Rolex remains the industry standard for reliability, longevity, and performance. Its movements are engineered to function flawlessly for decades with minimal servicing. Hublot, on the other hand, appeals to those who value mechanical creativity and are drawn to contemporary designs and avant-garde horology.
Which Watch Brand Should You Choose?
Ultimately, the choice between Rolex and Hublot comes down to personal preferences and priorities.
Choose Rolex if:
- You are looking for a timeless, classic design that will hold its value over time.
- Investment potential is important to you, as Rolex watches generally appreciate or retain their value better than Hublot.
- You prefer precision-driven, reliable timepieces with a proven track record of quality and craftsmanship.
Choose Hublot if:
- You want a bold, modern watch that pushes the boundaries of design and materials.
- You are more interested in aesthetics and innovation than in resale value or investment potential.
- You appreciate cutting-edge technology and unique collaborations with sports teams, car brands, or artists.
Both Rolex and Hublot are leaders in the luxury watch market, but they cater to very different tastes. Rolex is the go-to brand for those who want a tried-and-true classic, while Hublot appeals to the modern, trendsetting collector who wants something that stands out from the crowd.
