Watch Collecting

From Paul Newman's own Daytona to the Bao Dai — the most expensive Rolex watches ever sold at auction, and the stories behind each sale.

The PRX is one of the best-loved accessible watches of recent years — but it isn't a collector cornerstone. Our editorial read on what the PRX is and isn't.

The Tissot Gentleman remains one of the most considered accessible watches at its price point. Our editorial read on what it offers a serious collector.

Tudor’s 2026 lineup looks set for meaningful updates across its core collections. The brand appears well positioned to finish key technical upgrades, and it may also use 2026 to lean…

From the PRX Powermatic 80 to the Heritage Visodate — the Tissot references actually worth a place in a serious accessible collection in 2026.

From the Pre-Moon vintage to the current Moonwatch — why the Omega Speedmaster remains the single most-essential non-Rolex reference for collectors.

First introduced in 1953 as a professional dive watch, the Submariner has grown into a cultural icon and a serious investment asset. Over the past two decades, select Submariner references…

The Steve McQueen association alone gives the Monaco its place. But the case is broader. Our editorial read on why the Monaco belongs in a serious collection.

The Milgauss has the strangest history of any current Rolex line — discontinued, revived, discontinued again. Our editorial read on its enduring cult collector status.

The Sky-Dweller sits among the most technically interesting Rolex references and one of the most undervalued by collectors. Our editorial read on the disconnect.

Rolex's Land-Dweller has generated more collector chatter than any new reference in years. Our editorial read on the design, the movement, and the early reception.

The Pelagos has built a serious wearer following without the same auction-room pull as its Black Bay siblings. Our editorial read on the gap.

From the Black Bay 58 to the new Black Bay Pro and Black Bay 36 — why the Tudor Black Bay continues to win over serious watch collectors.

Tissot's accessible Swiss watchmaking has earned its market — and its limits. Our editorial read on what the brand actually offers serious collectors in 2026.

Buying a Rolex is about far more than owning a luxury timepiece. You’re making an investment in precision engineering, timeless design, and enduring value. Rolex has long been the benchmark…

From Breguet's modern reissues to A. Lange & Söhne's Pour le Mérite to Roger Smith's hand-finished work — the tourbillon references defining 2026.

From the Black Bay 58 to the Pelagos and the new Royal — the Tudor references actually drawing serious collectors in 2026.

The Datejust and the Day-Date sit very differently in a collection — and at very different price points. Our editorial comparison for collectors choosing between them.