The Luxury Playbook Watch Investment Research Desk

Comprising 5 passionate specialists, the Watch Investment Research Desk explores the intersection of horology and investment. From Rolex to independent maisons, the desk tracks auction results, secondary market dynamics, and brand performance. Their research highlights how scarcity, cultural relevance, and craftsmanship shape watch values, providing collectors with actionable knowledge on both classic icons and rising investment-grade models.

Audemars Piguet Royal Oak Is Officially One Of The Best Investment Grade Watches
Audemars Piguet Royal Oak Is Officially One Of The Best Investment Grade Watches

Audemars Piguet Royal Oak Is Officially One Of The Best Investment Grade Watches

The luxury watch secondary market is experiencing a significant correction throughout 2025, with many models…
The Jaeger-LeCoultre Reverso Is Actually A Better Investment Than You'd Think
The Jaeger-LeCoultre Reverso Is Actually A Better Investment Than You’d ThinkFocus of the Week

The Jaeger-LeCoultre Reverso Is Actually A Better Investment Than You’d Think

While collectors obsessively chase Rolex sports models and Patek Philippe complications, dress watches like the…
4 Best Hublot Watches For Collectors That Actually Retain Value
Best Hublot Watches For Collectors That Actually Retain Value

Best Hublot Watches For Collectors That Actually Retain Value

Hublot faces a reputation problem among watch collectors that's become almost reflexive. Mention the brand…
Audemars Piguet - Code 11.59 by AP Starwheel
The AP Starwheel Is Suddenly On Every Collector’s List

The AP Starwheel Is Suddenly On Every Collector’s List

For years, the Code 11.59 collection lived in the shadow of the Royal Oak, criticized…
The Ballon Bleu Made Cartier Famous But Won't Make You Money
The Ballon Bleu Made Cartier Famous But Won’t Make You Money

The Ballon Bleu Made Cartier Famous But Won’t Make You Money

The Cartier Ballon Bleu stands as one of modern watchmaking's most recognizable designs, launched in…
Why Watch Investors Should Celebrate The New US-Switzerland Tariff Deal
Why Watch Investors Should Celebrate The New US-Switzerland Tariff Deal

Why Watch Investors Should Celebrate The New US-Switzerland Tariff Deal

In August 2025, U.S. tariffs on Swiss watch imports suddenly jumped to 39%, the steepest…
The Best Discontinued Rolex Watches
The Best Discontinued Rolex Watches Every Investment Portfolio Needs

The Best Discontinued Rolex Watches Every Investment Portfolio Needs

Discontinued Rolex watches occupy a unique position in the watch market where scarcity, brand heritage,…
The 3 Jaeger-LeCoultre Watches Every Collector Should Own
The 3 Jaeger-LeCoultre Watches Every Collector Should Own

The 3 Jaeger-LeCoultre Watches Every Collector Should Own

Jaeger-LeCoultre exists in a peculiar space within haute horlogerie that creates opportunity for collectors who…
Collectors Are Returning And So Is The Momentum In The Luxury Watch Market (Market Report)
Collectors Are Returning And So Is The Momentum In The Luxury Watch Market (Market Report)

Collectors Are Returning And So Is The Momentum In The Luxury Watch Market (Market Report)

The luxury watch market is showing signs of life that feel markedly different from the…
Luxury Watches Are Becoming Gen Z’s Favorite Inflation Hedge
Luxury Watches Are Becoming Gen Z’s Favorite Inflation Hedge

Luxury Watches Are Becoming Gen Z’s Favorite Inflation Hedge

Something shifted after younger investors watched inflation surge past 9% in 2022 while crypto markets…
Japan’s Quiet Watch Revolution That Investors Can No Longer Ignore
Japan’s Quiet Watch Revolution That Investors Can No Longer Ignore

Japan’s Quiet Watch Revolution That Investors Can No Longer Ignore

Japan's watch industry has long been admired for craftsmanship and technical innovation, but now it's…
Watch Investors Prefer Boutiques As The Market Shifts Offline
Watch Investors Prefer Boutiques As The Market Shifts Offline

Watch Investors Prefer Boutiques As The Market Shifts Offline

Despite the digital boom that transformed retail across nearly every category, luxury watch investors are…
Watch Collectors Are Losing Faith In Big Luxury Brands
Watch Collectors Are Losing Faith In Big Luxury Brands

Watch Collectors Are Losing Faith In Big Luxury Brands

The watch collecting world is experiencing a trust crisis that's reshaping decades of brand loyalty…
The Patek & Tiffany Collab That Manipulated Collectors Into Investors Overnight
The Patek & Tiffany Collab That Manipulated Collectors Into Investors Overnight

The Patek & Tiffany Collab That Manipulated Collectors Into Investors Overnight

When Patek Philippe unveiled the Nautilus 5711/1A-018 in Tiffany Blue during December 2021, the watch…
Secondary Watch Market boom
Rolex, Patek, and AP Are Fueling The Secondary Watch Market BoomFine Assets

Rolex, Patek, and AP Are Fueling The Secondary Watch Market Boom

While brand boutiques continue raising retail prices and creating waiting lists that stretch for years,…
Patek Philippe Star Caliber 2000 auction
Patek Philippe Star Caliber 2000 Set For Sotheby’s Auction Amid Rising Investor DemandFine Assets

Patek Philippe Star Caliber 2000 Set For Sotheby’s Auction Amid Rising Investor Demand

Watch collectors around the world are holding their breath as Sotheby's prepares to auction one…
Restored IWC Watches
Why Restored IWC Watches Could Be Both An Opportunity And A Gamble

Why Restored IWC Watches Could Be Both An Opportunity And A Gamble

The vintage watch market continues to evolve rapidly, with luxury timepieces becoming increasingly sophisticated investment…
Rolex Land-Dweller
Early Market Buzz Makes The Rolex Land-Dweller An Investment Stand-out

Early Market Buzz Makes The Rolex Land-Dweller An Investment Stand-out

Rolex's newest model has captured unprecedented attention throughout 2025, with the Land-Dweller emerging as one…
Tudor watches 2025
Record Sales Show Why Tudor Watches Are A Strong Investment

Record Sales Show Why Tudor Watches Are A Strong Investment

Tudor has captured remarkable momentum throughout 2025, with platform data from Bezel showing the brand…
Audemars Piguet Watches 2025
Rising Auction Prices Show Why Audemars Piguet Watches Are A Strong Investment

Rising Auction Prices Show Why Audemars Piguet Watches Are A Strong Investment

Audemars Piguet has captured unprecedented attention as auction results and secondary market momentum accelerate beyond…